TV Times: Hendrick Still Hopes For #200 Sprint Cup Win
On the NASCAR side of things, Rick Hendrick is still looking for his 200th Sprint Cup win. That’s because he was denied that goal at Martinsville. As it all fell apart coming down to the finish with his drivers when Jimmie Johnson and Jeff Gordon were eliminated at Martinsville.
“Texas this weekend is going to be tough, “said Jeff Burton. In sharp contrast Carl Edwards said, “It’s a great race track.” A Goodyear tire test determined that 210 mph speeds could be the norm during recent tests at Michigan when NASCAR goes there in June. Could it be that NASCAR may have to slow the cars down with restrictor plates, maybe?
Rising young NASCAR star Austin Dillon and the legendary black No. 3 made famous by the late Dale Earnhardt are featured in a new ESPN promotional spot entitled “The Next Generation” that will begin airing next week. The 21-year-old Dillon is the leading rookie in the NASCAR Nationwide Series.
All 33 races in the series will air on ESPN, ESPN2 or ABC this season and Dillon is the second Nationwide Series driver this year to be featured by ESPN in its promotional campaign for the series, joining 2011 series champion Ricky Stenhouse Jr.
The 30-second spot, which continues ESPN’s “Names Are Made Here” marketing campaign for the NASCAR Nationwide Series, traces Dillon’s career through go karts, dirt tracks and the NASCAR Camping World Truck Series, where he was series champion last year. At the end of the spot, a team member opens a garage door to reveal the No. 3 car that Dillon is driving this season. “Here you go, Austin,” the man says. “She’s ready when you are.”
The No. 3, owned by Dillon’s grandfather, longtime NASCAR team owner Richard Childress, has returned to regular use on a car this year for the first time since Earnhardt’s death in the 2001 Daytona 500 and the new ESPN spot reflects the magnitude of the return of the number. Dillon won the Truck Series championship last year driving a Childress-owned No. 3 truck.
The spot was produced by Wieden + Kennedy New York and will run across ESPN platforms.
The next race for the NASCAR Nationwide Series is at Texas Motor Speedway in Fort Worth this Friday, April 13, and airs on ESPN2 at 8 p.m. ET.
Kenny Bernstein’s 300 mph Budweiser dragster will be on display at the international Motorsports Hall of Fame in Talladega, AL from March until October 2012. Then it will return to its home the Wally Parks NHRA Museum in Pomona, CA. Kenny will be inducted into the IMHOF next month.
Lotus terminated their title sponsorship agreement with F1. Formula One team Lotus F1 has maintained it is committed to keeping the famous name in the sport, despite terminating its title sponsorship agreement with sports car manufacturer Group Lotus. Also, some teams in F1 are urging a cancellation of the upcoming F1 GP of Bahrain because of several security concerns. Both items came from Sports business International.
Check Jayski.com for this weekend’s stepped up action on the tube. (end)
Note: Information for this column came from various sources and personal notes.
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