Exotic track-special Porsches are famous for the way they forego badges in the name of lightness. Rather than the metal pieces you’d find on the typical 911, you get stickers. Stickers. On a $190,000 car. That’s taking less is more to the extreme.
However, Porsche isn’t the only fan of fancy stickers. In fact, NASCAR racers – some of the most recognizable racecars on the planet – are stickered from stem-to-stern. Sticker isn’t the technical term, though. In the world of automotive couture, the colorful, unique and sponsor-spattered livery that adorns a large part of the field at any cup series race is called a wrap.
Not every car in the field is wrapped – some still choose to go the old-fashioned route with paint and decals – but names like Chip Ganassi, Richard Childress Racing and other cup frontrunners are supporters of the new technique. It’s likely that one day soon it will replace painting altogether for race cars.