It’s Time to get Dodge Back, and Other New Marques into the NASCAR Fold


TV Times, by Lou ModestinoNASCAR’s problems of not selling tickets and dropping TV ratings is a situation that just has to be solved. Forget the excuses that all of sports world-wide are suffering with deficits due to a global ailing economy. Just because Brian France was able to get a huge increase over the previous contracts starting in 2015, it does not mean the problems are solved. That increase TV money is what is holding NASCAR together. But for how long? There’s a cliche in the rough and tumble business world. “Don’t tell me what you did for me yesterday. What are you going to do for me today,” say the captains of global industry.

We can’t believe those TV rights contracts don’t contain a performance clause that are tied to increased TV ratings! It’s time for NASCAR’s Brian France to get going. Let’s talk about Brian’s job performance review by the fans. We have seen reports on the social media that Brian is not held in high esteem by the folks who buy the tickets and are not watching the races on TV.

We’ve got some suggestions for his highness Brian France. Get to work on getting Dodge back in the NASCAR fold. Dodge needs to sell there cars and a return presence in NASCAR can help that strategy. While NASCAR is at it, the sanction should also make a pitch to both Honda and Nissan. Those are two other companies that have taken a major piece of the US auto market share from what used to be The Big Three. If Brian had worked hard on these strategies(Dodge, Honda and Nissan), beyond the constant tinkering with format of the Chase to the Nextel Cup, maybe the TV ratings and ticket sales would improved by now.

France also should be kicking butt and taking names of the NASCAR Cup drivers that consider themselves to be prima donnas. Those are the ones who don’t have time to interface with the fans because they claim, “We just don’t have the time.” Our answer to that is-make the time! That’s what made NASCAR great. Remember when drivers like Richard Petty wouldn’t leave the track until he signed all requests for autographs and pictures? That’s exactly what made NASCAR a popular sport and got them to the top of the heap behind the NFL.

At New Hampshire it was great to see Brad Keselowski bust out and post his Ford Nationwide and Sprint Cup cars in victory lane for back-to-back wins on the same weekend. Particularly when he bested Kyle Busch the driver who some fans love and most others hate. New Hampshire’s NASCAR Whelen Modified Tour races have always put on the best show on those two weekends in July and September. The Camping World Trucks in September at New Hampshire should also improve the show because that division is full of drivers with something to prove. The young ones are looking for the next rung up on the NASCAR ladder and the older ones trying to prove that they still have it.

The NASCAR Truck Series has always been much more competitive than the Nationwide and the Cup events. New challenger Kyle Larson’s presence in the Cup Series should improve things provided that he continues to run up front. Also, Dale, Jr. being a contender in The Chase could also kick up with the ticket sales and the TV ratings. Because he’s got a big following of fans. It will be interesting to see how these aspects play out as we get closer to the playoffs in September.

Comments

  1. Russ

    Really? And exactly what reason would there be for Dodge to come back? Or any other manufacturer to enter? Please dont try the old ” to sell cars” argument we know thats BS.

  2. Lou Modestino

    Russ, Your comment about selling has merit. But, why does Toyota, Chevrolet and Ford have a presence in NASCAR? It must be useful for those manufacturers to be in the NASCAR arena. So why not Dodge?

    To carry it one step further why do the auto manufactures have a presence in NHRA, Tudor Sports Car, F1 and Indy Car? How about racing improves the breed and sometimes they do sell some cars! Thanks for your comments.

  3. Cotton

    Lou, I would absolutely agree with you about getting Dodge, and others, back into NASCAR if there was anything, ANYTHING, remotely stock about these stupid aero dependent cars. There needs to be more than a grill decal that differentiates between brands. It’s not just that the manufacturers want some brand identity but, as a fan, so do I. How can I brag about Ford’s 4 wins in a row when I know that there isn’t a Ford manufactured item on those cars. (Yeah, I know that technically Ford casts the block but we all know that that’s not really the case.)

    I’m not stupid enough to want to go back to 1956 and run a car right off of the showroom floor but I certainly believe that the bodies should fit a template that a stock Ford, Toyota, or Chevrolet would fit. So what if one is better aerodynamically than another. That’s a large part of what made NASCAR fun back in the beginning. Did you see the cars bouncing down the straights at Kentucky? Sitting down on the bump stops with essentially no suspension, they looked like go-karts. Yeah, bring back Dodge and get Honda, Nissan, and Volkswagen in the mix but, first, get them all back closer to stock.

  4. Rob Kares

    How come nobody has mentioned in this article that Toyota trucks have ALL nine races so far,Really Nascar, I am Not going to watch any more ******* truck races UNTIL Nascar levels the playing field with this series. Had enough. I guess Brain France has been bought off by Toyota as this proves it as Nascar Used to be more proactive in fairness between the brands.

  5. Lou Modestino

    Cotton, I think that it will be difficult to bring Ford, Chevy and Toyota back to stock? These new rule changes being proposed to take power away from the engines could end up costing more money for the teams. Which they are not too happy about. Not sure if that was another reason all of the big teams got together and formed an association. That could be the case. I’m reading that it’s really about them getting more money when this new TV rights contract kicks in next year, 2015.

    I glad you agree that Nissan, Honda and VW moving into NASCAR would be good. Thanks for your comments.

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