- Hoosier introduces Hoosier Daddy & Hoosier Momma, a new Car Cleaning, Shine & Care product line available for purchase in January
- MonoRide, TrackAttack Pro, NemesisX tires also entered in New Product Showcase
- See all new products at PRI in the Hoosier booth (#3439 in Yellow Hall)
Lakeville, Ind. – December 10, 2024 Known worldwide as the premier name in race tires, Hoosier Racing Tire is taking its legacy of innovation to the next level by entering the car care market. Long celebrated for high-performance tire products, Hoosier is proud to unveil its latest venture: Hoosier Daddy and Hoosier Momma, a dynamic duo of Car Cleaning, Shine & Care products designed to keep vehicles looking race-day ready.
With their catchy names, these new offerings are debuting in this year’s Performance Racing Industry (PRI) New Product Showcase in the ‘Parts Cleaning Media’ category. Hoosier’s move into car care promises to bring the same winning spirit and dedication that has made them a household name among motorsport enthusiasts.
Hoosier’s car cleaning products will proudly carry the Hoosier Daddy name, while its premium shine and care products will carry the Hoosier Momma name.
In collaboration with Century Chemical, the premium Hoosier Car Cleaning, Shine & Care line consists of glass cleaner, bug & tar remover, exterior wash concentrate, interior cleaner, degreaser, wheel & tire cleaner, and tire shine. Providing the ultimate solution for high-performance needs, Hoosier Daddy and Hoosier Momma are Track Tough and Garage Ready.
“At Hoosier, pushing the limits is in our DNA—both on the track and off,” said Joerg Burfien, President & CEO of Hoosier Racing Tire. “We’re thrilled to bring that same passion to an exciting new arena. Partnering with the experts at Century Chemical, we’ve crafted a car cleaning product line that’s as tough as the racers who trust our tires and perfect for anyone who takes pride in making their car look as incredible as it performs.”
With Century Chemical’s nearly 100 years of chemical engineering expertise and roots also planted in Northern Indiana, this collaboration was a natural fit.
“Century has a passion for connecting communities throughout the various industries we serve,” said Denyse Pontius, President, Century Chemical Corp. “Our collaboration with Hoosier Tire on the Hoosier Daddy and Hoosier Momma launch is especially exciting because its mission is to do exactly that – connect car enthusiasts on and off the track with quality, performance-geared products every driver deserves.”
“It’s been an exciting year for Hoosier, and we’re eager to keep the momentum going with the upcoming launch of Hoosier Daddy and Hoosier Momma,” added Nic Moncher, Head of Marketing at Hoosier Tire. “We saw great success with the launch of the MonoRide and TrackAttack Pro tires earlier this year, applying our racing tire expertise to create innovative products that reach beyond the track. We’re looking forward to officially launching Hoosier Daddy & Hoosier Momma in January, followed by our new recreational UTV tire, NemesisX, in the spring.”
The Hoosier Daddy and Hoosier Momma products will be available for purchase in January 2025 through hoosiertire.com, Amazon and all North American Hoosier distributors.
Also entered in the PRI New Product Showcase is the MonoRide, TrackAttack Pro, and NemesisX tires in the ‘Tires’ category.
Launched over the summer, the MonoRide tire is made for electric one-wheel boards and is available in both slick and treaded patterns.
The TrackAttack Pro, which won the New Product Showcase Award in the tires category at the Specialty Equipment Market Association (SEMA) Show, is an extreme performance summer tire for drivers who live life on the edge, demanding the ultimate track day weapon. The tire launched in September 2024 and has since received rave reviews.
Launching in the Spring of 2025, the NemesisX is the ultimate companion for off-road adventure and exploration. Whether navigating familiar terrain or forging into uncharted territory, this all-purpose UTV tire delivers confidence to take on every challenge.
Stop by booth 3439 in the Yellow Hall at PRI to check out all of Hoosier’s latest products.
For more information on Hoosier Tire or to find your nearest Hoosier Racing Tire distributor, visit hoosiertire.com.
Hoosier Racing Tire, the largest race tire manufacturer in the world, has continually promoted passion, pride, and success in the racing industry since 1957. Based in Plymouth, Ind. their state-of-the-art facility, including a fully integrated technology and R&D center, is solely dedicated to engineering, designing, supporting, and manufacturing the over 1,000 different types of racing and high-performance tires currently produced. Instilled with the heritage of champions, Hoosier utilizes a model sales and distribution network to deliver winning results globally. Hoosier Racing Tire is a 100% subsidiary of Continental AG.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.