YOKOHAMA, Japan (January 8, 2025) – Nissan Formula E Team has created a caffeine-free Zen drink with zero added sugar, called ‘Zerenergy’, to mark this weekend’s Mexico E-Prix. The drink’s name is derived from the concepts of Zen, serene, and energy, featuring calming ingredients and cherry blossom flavoring, inspired by the team’s Sakura themed livery.
While motorsport has a long association with energy drink sponsors, Zerenergy is designed to have a relaxing and calming effect, making it the perfect accompaniment to the Mexico E-Prix, which is known for its on-track entertainment and passionate fans. Nissan Formula E Team, the most popular team in Mexico with 30% of fans supporting it1, has a strong record of excitement on the track. This is highlighted by the fact that the team recorded the most overtakes in Season 10 with 419, accounting for 11% of the 3,813 total across all teams2. In addition, driver Oliver Rowland earned the ‘Driver of Progress’ title in Season 10 for gaining 64 positions during races3. As a result, the team is confident that the action on the track in Mexico City will provide fans with all the excitement they need to feel electric, no caffeine or added sugar required.
‘Zerenergy’ is the first caffeine-free Zen drink created by an automotive brand, underlining Nissan’s DNA of ‘Daring to do what others don’t’, pushing boundaries through innovation both on and off the racetrack. The drink features a unique blend of natural ingredients including Yuzu, a Japanese fruit known for its calming effects, magnesium to reduce anxiety, L Theanine to promote relaxation, Ascorbic acid to reduce cortisol levels and improve mood, as well as pink salt for optimal hydration. In addition to these calming elements, the drink is carbonated with natural flavorings including cherry blossom, a tribute to the team’s Japanese heritage, along with strawberry, vanilla and agave for a naturally sweet, balanced taste.
Nissan Formula E Team partnered with graphic artist Alan Berry Rhys to design the ‘Zerenergy’ can. The design is bold and colorful, combining Mexico’s Huichol patterns and Japanese Sakura, with the Nissan e-4ORCE 05 car positioned at its center.
Humberto Gomez, Senior Marketing Director, Nissan Mexicana: “The Mexico E-Prix is a thrilling spectacle in motorsport, with the Autódromo Hermanos Rodríguez recognized as one of the most exciting circuits, and our fans famous for their passion. For Nissan, Mexico also represents our fourth most important market globally. Therefore, we wanted to do something very special for our fans, in a way that only Nissan can do, by innovating beyond the ordinary.”
1 Source: Formula E Pulse Brand Tracker Study – January 2023 and July 2024
2 Source: Formula E
3 Source: Formula E
Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E Championship, becoming the first and only Japanese manufacturer to enter the series.
In Season 7 (2020/21), Nissan announced its long-term involvement in Formula E and its commitment to the Gen3 era, which will run from Season 9 (2022/23) through to the end of Season 12 (2025/26) of the all-electric racing series.
In April 2022, Nissan acquired the e.dams race team, with the Japanese automaker taking full ownership of its involvement in the ABB FIA Formula E World Championship.
In June 2022, Nissan announced it would supply its Nissan EV powertrain technology to McLaren Racing for the entirety of the Formula E Gen3 era.
For Season 11 of the ABB FIA Formula E World Championship, the Nissan Formula E drivers will be Oliver Rowland and Norman Nato.
On 28th March 2024, ahead of the first ever Tokyo E-Prix, Nissan announced its long term commitment to Formula E, becoming the first manufacturer to sign up for the Gen4 era, which runs until 2030, reinforcing its pledge to its Ambition 2030 electrification targets.
Nissan races in Formula E to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify every all-new vehicle offering by the early 2030s in key markets. The Japanese automaker aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers.
About Formula E
The ABB FIA Formula E World Championship became the first global sport to be certified with a net zero carbon footprint from inception back in 2020, having invested in certified climate-protecting projects in all race markets to offset emissions from every season of electric racing. All cars in the championship are powered by electricity, with the series acting as a competitive platform to test and develop the latest in electric technology. The World’s greatest manufacturers race against each other on street circuits and Formula E promotes the adoption of sustainable mobility in city centers in a bid to combat air pollution and lessen the effects of climate change.