DALLAS and AUSTIN, Texas (Feb. 11, 2026) – After dipping its toes into the sprint car waters the last two seasons by sponsoring drivers McKenna Haase, Christopher Bell and Daryn Pittman in a handful of High Limit Racing events, Interstate Batteries has gone all in on the national sprint car scene by becoming the title sponsor of the elite 410 winged sprint car series through an agreement with FloSports, which streams High Limit Racing exclusively on FloRacing.
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MillerTech Returns to Front Row Motorsports in Multi-Year Agreement
MOORESVILLE, N.C. (November 20, 2025) – Powering Noah Gragson and the No. 4 team in the 2025 NASCAR Cup Series season, MillerTech is now set to return to Front Row Motorsports (FRM) for the 2026 and 2027 seasons to grow deeper into the RV/marine/off-grid channels and connect with fans beyond the track.
Built on the core values of stewardship, community, commitment and excellence to deliver superior quality products for a unique and beneficial experience “Powering Your Adventure”, MillerTech is excited to extend their partnership with FRM and Gragson.
Front Row Motorsports Extends Layne Riggs in Multi-Year Agreement
MOORESVILLE, N.C. (October 29, 2025) – Layne Riggs is set to return to the No. 34 Ford F-150 for Front Row Motorsports (FRM) in the NASCAR CRAFTSMAN Truck Series (NCTS), signing a multi-year contract extension with the organization.
Currently in his second full-time NCTS season, the 23-year-old Bahama, North Carolina native has earned three wins, three poles, 12 top-five and 15 top-10 finishes this season. With this, Riggs made his first career playoff berth for the Truck Series, making it to the Round of 8 and barely missing out on the Championship Four by one point.
Front Row Motorsports Extends Zane Smith in Multi-Year Agreement
MOORESVILLE, N.C. (October 23, 2025) – NASCAR Cup Series driver Zane Smith has signed a multi-year extension with Front Row Motorsports (FRM) to drive the No. 38 Ford Mustang Dark Horse
The 26-year-old Huntington Beach, Calif. native is finishing up his second season as a full-time NASCAR Cup Series driver, having earned three top-five and ten top-10 career finishes and one career pole. Smith’s first full-time season in 2024 was aboard the No. 71 car for Spire Motorsports, before he returned to FRM to drive the No. 38 Ford this season under the direction of Crew Chief Ryan Bergenty.
Formula 1 Heineken Las Vegas Grand Prix And MGM Resorts International Extend Agreement Through 2030
LAS VEGAS (September 16, 2025) – FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has announced the extension of its agreement with global hospitality and entertainment leader MGM Resorts International, continuing the company’s role as a Founding Partner through 2030.
RFK Racing and Trimble Launch Multi-Year Agreement Starting with 2025 NASCAR Season
CONCORD, N.C. (May 23, 2025) — RFK Racing today announced a multi-year sponsor partnership with Trimble, a global technology company that enables essential industries including construction, geospatial and transportation. The collaboration between Trimble and RFK will debut during the 2025 NASCAR season with Trimble’s primary sponsorship on Ryan Preece’s No. 60 Ford Mustang and Chris Buescher’s No. 17 Ford Mustang, beginning with Preece’s entry at Nashville Superspeedway on June 1. Trimble will increase its involvement across RFK Racing’s full fleet in upcoming seasons, including Brad Keselowski’s No. 6 Ford Mustang.
Registix, JR Motorsports Join Forces in Multi-Year Agreement
MOORESVILLE, N.C. (April 16, 2025) – JR Motorsports announced today that Registix, a leader in the reverse logistics industry, rooted in home improvement, equipment, and specialized consumer product liquidations, will join the organization in a multi-year deal, beginning in June at Pocono Raceway. The North Carolina-based company will be featured as a primary partner in five NASCAR Xfinity Series events in both 2025 and 2026 across multiple JRM entries, starting with Connor Zilisch and the No. 88 Chevrolet at “The Tricky Triangle” on June 21. Registix will also partner with Dirty Mo Media, Dale Earnhardt Jr.’s multi-media entertainment company and branded content studio, throughout the duration of the agreement.
FS1, FloSports Enter Historic Agreement To Broadcast zMAX CARS Late Model Stock Car Tour Race At North Wilkesboro Speedway
Competitors in the zMAX CARS Late Model Stock Car Tour will get a chance to showcase their talent in front of its largest audience in history thanks to a co-distribution/co-production agreement between FloSports and Fox Sports for All-Star Race weekend at North Wilkesboro Speedway.
Rette Jones Racing Inks Kyle Steckly to Multiyear Agreement
MOORESVILLE, N.C.: Rette Jones Racing confirmed today the signing of second-generation driver Kyle Steckly to a multiyear developmental contract that will keep the Milverton, Ontario, Canada native with the team for the foreseeable future. (more…)
Milton CAT Partners with American-Canadian Tour as Title Sponsor in Multi-Year Agreement
Barre, VT & Milford, MA — After several exciting weeks of preparation and anticipation, the American-Canadian Tour and Milton CAT jointly announced today an expanded partnership between the region’s top Late Model touring series and the northeast Caterpillar dealer. This entitlement package has quickly made way for improvement across the board, headlined by a soon-to-be-announced point fund increase for drivers! ACT partner tracks will also get in on the action as Milton CAT makes their presence known to the great New England racing fan base! (more…)