NASHVILLE, Tenn. (January 15, 2021) — Trackhouse Racing is going worldwide.
GRAMMY® Award-winning global superstar Pitbull has become a co-owner of Trackhouse Racing. Ready to change the game, he and founder/co-owner Justin Marks plan to amplify the sport’s influence around the world. Taking the first step, Trackhouse Racing makes its much-anticipated debut in the No. 99 Chevrolet Camaro at the Daytona 500 on Feb. 14 with Daniel Suarez behind the wheel. The Monterrey, Mexico native notably stands out as “the only foreign-born national series champion in NASCAR history.”
“I’ve been a fan of the NASCAR story since the movie ‘Days of Thunder,’” said Armando Christian Perez (Pitbull). “As soon as I met Justin, Ty Norris (team president) and Daniel, we were on the same page. They welcomed me aboard, and now we’re going to show the world NASCAR is not only a sport but it’s a culture. This is an amazing way to celebrate my 40th birthday, so Get Ready! Dale! (Dah-lay)”
Perez has already asserted himself as an engine for evolution. Not only will he serve as an active partner on the Trackhouse executive team, Perez serves as a brand and philanthropic ambassador. Together, Marks and Perez will foster the launch of a racing-themed STEM curriculum within the SLAM! (Sports Leadership Arts and Management) inner-city charter schools — which Pitbull helped establish seven years ago.
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“From day one of creating Trackhouse Racing, I wanted our team to be a platform for purpose, to transcend the sport and positively impact all races on and off the track,” said Marks.
“I am proud that in just a few months we are here announcing a partnership with one of the most influential and recognized artists in the world. Within the first 10 minutes of our first meeting, it was clear Armando and I share a vision and passion for impacting the lives of the underrepresented. We are creating and compelling a movement of positivity and possibility, using the platform and excitement of sports and music. Through NASCAR and our partnership with Pitbull, we are going to have the attention of a global demographic that is ready to be inspired into action for themselves, their families and their future.”
In addition to his role with Trackhouse and numerous other ventures, Pitbull will be attending the Daytona 500 on Feb. 14.
Watch the video welcoming Pitbull to Trackhouse on Twitter: @TeamTrackhouse.
Pitbull invites disruption on a global scale as a GRAMMY®-winning independent international superstar, education advocate, business entrepreneur and motivational speaker. With countless awards, dozens of international number ones, hundreds of gold and platinum certifications, single sales of over 80 million, and cumulative views in excess of 15 billion, in one of the most impressive careers in music history set the stage for him to make true change. Not only did he successfully help establish Sports Leadership Arts and Management (SLAM!) tuition-free public charter schools across the country, he was honored by the United Nations General Assembly on behalf of Clean Water Here; he is a partner in eMerge Americas, the annual tech and innovation summit held in Miami; and he was honored alongside music legends as well as Nobel Peace Prize and Pulitzer Prize winners at the 2019 International Achievement Summit. Pitbull and Horizon Media have partnered to launch 305 Worldwide, a new multicultural marketing agency. The first partnership secured through 305 Worldwide is Pitbull’s multiplatform marketing collaboration with Boost Mobile. Pitbull has performed for millions worldwide and even joined forces with the #1 life and business strategist, Tony Robbins, for numerous engagements around the globe. He maximizes his own creative, entrepreneurial and personal freedom yet again on the Latin album LIBERTAD 548 — his first project released independently under his own Mr. 305 Records.
About Trackhouse Racing Team:
The Trackhouse Racing team enters its inaugural season with an integrated technical and operational partnership with championship-winning Richard Childress Racing. The alliance delivers Trackhouse Racing full support from Chevrolet in all vehicular and engine development.