“Barrett-Jackson Live, Scottsdale Auction” Broadcast Begins March 24th At 3PM ET On FYI

New York, NY – March 19, 2021 – The flagship event of Barrett-Jackson’s extremely popular collector car auctions, Barrett-Jackson LIVE, SCOTTSDALE Auction, will premiere Wednesday, March 24th on FYI®. The live coverage will continue through March 27th beginning at 3PM ET each day on FYI® and The HISTORY Channel®. Typically held in January, the auction was delayed due to the COVID-19 Pandemic and returns to WestWorld of Scottsdale with updated safety measures in place, after Barrett-Jackson conducted a very successful, COVID compliant auction in October 2020.

Barrett-Jackson LIVE Scottsdale Auction boasts 1,000+ high-end vehicles crossing the auction block, more than double the number of vehicles at last year’s Fall Auction, including extremely high-value collections.  Headlining the Scottsdale Auction will be Carroll Shelby’s Personal Cobra 427 Super Snake, CSX 3015, will be auctioned as part of a private collection crossing the block. Seventeen additional collectible vehicles from the collection will be offered with No Reserve, including a rare 1955 Ford Thunderbird VIN 005, which is the first-production Thunderbird ever sold to the public.
The Scottsdale Auction also marks the return of the Barrett-Jackson Cup, where 50 of the top custom vehicle builders will compete to win prizes and take home the coveted Ultimate Best in Show trophy.
A core component of Barrett-Jackson auctions for nearly 50 years, this year’s auction will again feature charitable items on the block, including a record 8 VIN 001 vehicles going for No Reserve with 100% of proceeds going to the nominated charity.  Charity vehicles include the first GMC Hummer EV; the 2021 Ford Bronco, and the first-built 2010 Ford Roush Mustang Barrett-Jackson Edition with the entire sale price benefitting the Michael Phelps Foundation.
March 24th: 3-9PM on FYI®
March 25th: 3-11PM on FYI®
March 26th: 3-7PM on The HISTORY Channel® and 7-11PM on FYI®
March 27th: 3-8PM on The HISTORY Channel® and 8PM-12AM on FYI®
The DRIVE block on FYI®,The HISTORY Channel® and digital platforms features content that taps into the passion of auto-enthusiasts. FYI is the exclusive broadcast premiere home of Barrett-Jackson.
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