PUMA and W Series design special edition race gear to raise awareness for breast cancer

Herzogenaurach, Germany – 21 October 2021 Global sports company PUMA has designed special edition race gear for the W Series hoping to elevate the conversation around breast cancer awareness during this weekend’s race at the Circuit of the Americas in Austin, TX (USA).

The race boots and gloves for the female drivers are emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and are coming in the signature colours of the breast cancer awareness campaign.

 

October has traditionally been the month to raise awareness for breast cancer since the 1980s.

 

PUMA is proud to support this worldwide campaign, as part of the brand’s “She Moves Us” platform, which highlights the women who move sport and culture forward and inspire others around the world.

 

“The month of October is an opportunity to elevate awareness about the impact of breast cancer, and to raise funds to support breast cancer research and prevention organization,” says PUMA’s Global Director of Brand Marketing Adam Petrick. “We are extremely thankful for the support of W Series and the willingness of our drivers to use their platforms to draw attention to this important topic.”

 

Barbells for Boobs is one of the organizations PUMA collaborates with. The organization inspires and encourages everyone to join in on the conversation surrounding breast cancer awareness. Barbells for Boobs foster education about significant benefits of physical activity, specifically as it relates to women impacted by breast cancer. PUMA is encouraging followers to share their unique story and/or the story of a loved one who has been touched by breast cancer. For each story shared that includes #SheMovesWithPurpose, PUMA will donate $1 per post (up to a total of $25,000) to Barbells for Boobs.

 

“My mum has breast cancer – I found out when I was racing at Spa this year. Ultimately, for me to be on a platform with PUMA during Breast Cancer Awareness Month, is really important. Everyone’s story is different and it’s nice to be able to put that out there. My mum already follows PUMA’s breast cancer charity partner Barbells For Boobs and that’s great, it’s a little community. It’s also important to talk about life after treatment and how you move on and how you can connect with other women and other people out there in similar situations. I’m really proud to be a part of all of this and help in any way I can,” says PUMA W Series Team race driver Caitlin Wood.

 

PUMA W Series drivers will wear the signature PUMA race boots and gloves from Thursday, 21st October at the Circuit of the Americas in Austin, ahead of their season final double header.

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