Circuit of The Americas Announce Several New Year-Round Sponsors in Advance of COTA’s 10th Birthday

AUSTIN, Texas (October 18, 2022) – Circuit of The Americas (COTA) announced today several new year-round strategic business partners that significantly enhance the fan experience, while also proving that COTA is a valuable marketing vehicle for their sponsors.

“Over the past 10 years, Circuit of The Americas has become a powerful platform for brands to reach global race fans and local Austin based consumers,” said Michael Kirschner, SVP of Strategy and Business Development. “I cannot think of a better roster of sponsors to help us celebrate our 10th birthday and the 10th USGP at COTA.”
Global Brands Celebrate COTA Through Enhanced Fan Experiences
Fans who use the mobile payment service Cash APP at COTA concession stands will receive an automatic 15% back on their food and beverage purchase.
New to COTA this year is the FEVO Fan Lounge, a premium bar and social space for General Admission fans to enjoy DJs, drinks, and shaded seating located near Turn 1.
Fans travelling from Waterloo Park in downtown Austin to COTA for the USGP will receive an elevated transportation experience on Google Chrome branded shuttles.
Ascension Seton continues its support of COTA, ensuring all guests are safe and comfortable by providing shade tents and sensory rooms for when fans need a break from the action.
Hospitality Partners
The Lenovo Lounge at Turn 1 is a private hospitality area where Lenovo will showcase its latest technology and newest products to their invited guests.
Additional hospitality locations include the Podium Club Presented by Anker (Turn 20), the Alfa Romeo Plaza Club (Turn 19), and the Circuit Suite Presented by Texas Destination Resort Alliance (Turn 12).
Other Sponsors Creating Valuable On-Site Experiences
Other new sponsors of COTA include: Balcones DistillingTecovasTequila 512, Ticketmaster and Yamaha who will join long time partners Brown DistributingDellDrive CoffeeGeicoGermania Insurance, LocalIQPepsiSouthside Flying Pizza, Topo ChicoUnited Site Services and Valero.
About Circuit of The Americas
Circuit of The Americas is the premier destination for world-class motorsports and entertainment in the United States. Set on 1,200 acres in the rolling hills just outside downtown Austin, Circuit of The Americas has hosted the biggest names in racing, action sports and music since 2012. At its heart is a 3.41-mile racetrack that was designed to challenge the world’s most exacting competitors while providing a thrilling spectacle for audiences.
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