- Ram returns to the NASCAR CRAFTSMAN Truck Series in 2026, after a 13-year break, as part of a powerful product launch cadence — 25 announcements in 18 months
- Drive to NASCAR begins with a high-octane reveal of a new Ram 1500 concept race truck at Michigan International Speedway that includes a wild donut trailer
- Ram brand celebrates the HEMI® V-8’s historic comeback and return to NASCAR in “Ram-Demption” marketing campaign
- Performance pickups are embedded in Ram’s DNA: Ram 1500 RHO and TRX, Power Wagon and SRT10 Viper Truck
Ram will join the field for the 2026 NASCAR CRAFTSMAN Truck Series, ending a 13-year break, and today unveiled a new Ram 1500 concept race truck that previews the design for next year. Returning to the racetrack marks a major milestone, part of a pedal-to-the-metal drive for Ram that covers 25 product announcements over 18 months.