Monterey, CA, August 2, 2024 – Luxury in motion, for everyone. The Monterey Motorsports Festival (MMF) shifts into gear for year two at Monterey Car Week with a schedule designed to offer an unforgettable experience for adults, teens and children.
Set against the stunning backdrop of the Monterey County Fairgrounds, California, and taking place on August 17, 2024 from 2 p.m.-10 p.m., this premier event stands out among storied Monterey Car Week traditions: while it brings together a breathtaking array of classic and contemporary automobiles, this year’s festival also features new technology vehicles (solar and electric), e-bikes, ATVs, motorcycles and off-road/ATV vehicles. And while most Monterey Car Week events are display-only, MMF’s unique approach is centered around vehicles in motion. It’s also “Made in Italy,” thanks to a historical partnership between MMF and ASI, the Automotoclub Storico Italiano.
Paolo Manca, MMF founder and CEO, comments: “The Monterey Motorsports Festival has evolved with a richer program for year two. We solidified important international partnerships, have all the best models from the most sought-after car brands, and are honored to be joined by some of the automotive world’s most distinguished VIP guests and speakers. To quote Enzo Ferrari: ‘The only way to be ahead of the competition is to be different.’”
Buckle up: What to expect at the MMF
From modern supercars to classic jewels, the MMF will feature a spectacular variety of exotic, classic and racecars on display alongside newer technology—such as luxury electric cars—and even areas dedicated to two-wheel and off-road vehicles. Attendees will be immersed in a celebration of automotive history and innovation, from exclusive ride-and-drives to in-depth seminars with industry legends. The festival provides a unique opportunity to witness rare and collectible vehicles up close, while enjoying world-class entertainment and networking with fellow enthusiasts. For passionate car aficionados—or anyone seeking a memorable day out with the family—the Monterey Motorsports Festival promises to be a revved-up experience with high-octane thrills and cultural enrichment.
Top brands & vehicle highlights
All major supercar brands will be represented: Ferrari, Lamborghini with the Revuelto and Urus SE, KTM, Maserati, McLaren. Porsche. Additionally, the MMF will showcase Italian niche jewels such as Totem GT Electric and GT Super, Kimera EVO37, EVO37 Martini7, EVO38 and Karma Kaveya and Revero. A special display will feature a Robinson R66 helicopter.
Top guests
Among all automotive personalities expected to join the festival are Lamborghini legendary test driver Valentino Balboni, Pininfarina chief designer Felix Kilbertus and executives Silvio Angori and Giuseppe Bonollo, classic car expert Daniele Turrisi, Marialaura Luraghi, granddaughter of former Alfa Romeo president Guseppe Luraghi; EV expert, Automobili Estrema CEO and Arlix ambassador Gianfranco Pizzuto, M.A.T. founder Paolo Garella, Totem CEO Riccardo Quaggio and Kimera CEO Luca Betti, luxury leather goods master Simone Schedoni, automotive journalist Gianluca Pellegrini and ASI board member Giuseppe Dell’Aversano. Other guests will be announced later on.
ASI patronage
The festival is also “Made in Italy,” so to speak, thanks to a historical partnership between MMF and ASI, the Automotoclub Storico Italiano. Historical Italian cars, like a 1970 Ferrari Dino, L-Series #600 from the AlphaLuxe Collection, will be on display as well as masterpieces from the previous century.
Alberto Scuro, ASI president, adds: “ASI has, among its missions, the promotion of historic motorism and Made in Italy also abroad, where there are many fans of our brands and our history. ASI will lend its support to encourage the presence of prestigious cars and personalities of Italian historic motoring at the MMF, which in turn will become a showcase for Made in Italy historic motoring.”
The sponsors
Following a positive experience in 2023, the main sponsor of this year’s event is Mecum Auctions—and this year they will specifically be sponsoring the classic cars area.
“Sponsoring the Monterey Motorsports Festival again this year was an easy decision, as the event proved its industry relevance and ability to engage, impress and educate attendees at its launch in 2023,” said Dave Magers, CEO of Mecum Auctions. “The festival offers a fascinating and informative arrangement of activities and exhibits that complement Mecum Monterey and other Car Week events. We are excited to be a part of the Motorsports Festival’s assured continued growth.”
MMF sponsors include Karma, Defender Experience, Oil Stain Lab, OVRland Outpost, Graniterock, Quinn CAT, FMG Custom Concrete, 1st Capital Bank, Land Rover, ZSB LLC, KMBY.
Non-profit partners
As a leader in the involvement of social integration and inclusion, and as a testament to its commitment to the community, the MMF is involved with 13 local non-profit partner organizations.
Entertainment and food
MMF entertainment will be live on two stages. The main stage is dedicated to presentations and interviews and a second stage, called Payton stage, will host live music including: DJ Khosmo, Bubba Pickens, Sensory Tribes and River Voices.
Additional information:
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- Date: August 17, 2024. The festival is open from 2-10 p.m. and is open to all ages.
- Location: The Monterey Fairgrounds, 2004 Fairground Road, Monterey, CA 93940.
- Price: General admission tickets range from $35-$90 (children under 12 are free), and VIP packages start at $320.
- More info: Check out the MMF’s Instagram feed for sneak peeks of the jaw-dropping cars and behind-the-scenes action leading up to the festival. Schedule can be found here.
