DAYTONA BEACH, Fla. (April 10, 2025) – Today Elevate, an award-winning, global integrated agency network helping properties in sports and beyond, has announced a partnership with NASCAR to co-develop NASCAR’s new experiential premium hospitality program: NASCAR ONE Fueled by Elevate. The multi-year partnership will see Elevate Experiences, the agency’s best-in-class premium event and experiential hospitality division, develop unique premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 NASCAR racetracks.
Author: Mike
NASCAR Reporter Legend Al Pearce Dead at 82
Al Pearce, a legendary NASCAR reporter and a member of the Virginia Sports Hall of Fame, died on Wednesday (April 9), according to Autoweek. He was 82 years old.
Katherine Legge and e.l.f. Cosmetics To Take On Seven More NASCAR Races for 2025
by Nick DeGroot, Motorsport.Com
When Katherine Legge took the green flag at Phoenix Raceway earlier this year, she became the 17th different woman to compete at the Cup level. The last woman to run a Cup race before her was Danica Patrick over seven years ago. And much like Patrick’s last race, Legge’s debut was eventful, spinning twice and falling 102 laps shy of the checkered flag. But the 44-year-old remains undeterred.
Mercedes-AMG Motorsport Customer Racing Teams Step Into the IMSA and SRO America Sprint Race Spotlight at the 50th Grand Prix of Long Beach
LONG BEACH, California – Five Mercedes-AMG Motorsport Customer Racing teams step into the sprint race spotlight in a dual weekend of IMSA WeatherTech SportsCar Championship and SRO GT America powered by AWS competition at the 50th Grand Prix of Long Beach, April 11 – 13. Championship leaders Winward Racing join Korthoff Competition Motors in Saturday’s 100-minute WeatherTech Championship race while CrowdStrike by Riley, CRP Racing and Regulator Racing compete in twin 40-minute GT America sprints Saturday and Sunday.
IMSA Insider – In And Out: Will Short Stop Strategically Pay Off Again in Long Beach?
DAYTONA BEACH, Fla. – The IMSA WeatherTech SportsCar Championship has a long, memorable history of racing in the streets, ranging from Miami to Del Mar, San Antonio to Detroit, Nova Scotia to Australia. Bicentennial Park’s streets played host to a two-time Formula 1 World Champion coming out of retirement to race in 1983 in IMSA’s Grand Prix of Miami, setting the stage for a glorious second act to his legendary career. You may have heard of him: Emerson Fittipaldi. And it was Scotland’s Allan McNish (driving with a strained back he injured whilst stepping out of kilt during a pre-race photo shoot) who teamed with Rinaldo “Dindo” Capello and Brad Jones to win IMSA’s first and only race Down Under on the streets of Adelaide.
Steller Motorsport Ready To Unleash New Corvette Z06 GT3.R at Season-Opener
Steller Motorsport is set to embark on a bold new chapter this weekend, as it prepares to debut its brand-new Corvette Z06 GT3.R in the opening round of the 2025 GT World Challenge Europe Powered by AWS Endurance Cup at Circuit Paul Ricard, France.
The six-hour endurance race, taking place on Saturday 12 April, marks the team’s first competitive outing with the highly anticipated GT3 machine, following an intensive preseason testing program across Europe, including circuits in Spain, France, Germany, and the UK.
Grandview Speedway To Try Again With VP Racing Fuels Bruce Rogers Memorial Season Opener This Saturday, April 12 – Seven Different Winners In Special Event
GRANDVIEW SPEEDWAY WILL TRY AGAIN TO OPEN 2025 SEASON WITH VP RACING FUELS BRUCE ROGERS MEMORIAL – MODIFIEDS RACE FOR $7500 TO WIN AND $1000 TO START!
SO FAR NO REPEAT WINNERS IN BRUCE ROGERS MEMORIAL – WILL TREND CONTINUE
BECHTELSVILLE, PA. – Grandview Speedway has hosted seven VP Racing Fuels Bruce Rogers Memorials, and so far there have been seven different winners, will the trend continue?
NASCAR Partners With Recast to Expand Global Reach and Drive Fan Engagement
NASCAR and Recast launch its new partnership to increase viewership options and drive fan engagement in select international markets
Edinburgh, Scotland, April 10, 2025 – NASCAR, America’s premier motorsport organization, has partnered with Recast, the premium fintech-for-media company to enhance access for motorsports fans worldwide.
Noah Gragson, Chandler Smith Partner With Rural King for Multi-Race Schedule
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Noah Gragson and Chandler Smith will team up with Rural King as a primary sponsor for multiple NASCAR Cup Series and NASCAR Craftsman Truck Series races in 2025, Front Row Motorsports announced April 9. (more…)
RACER Podcasts Launches ‘Racers Unchained With Paul Tracy’
RACER, North America’s premier motorsports media brand, announces the launch of its latest original podcast series, ‘Racers Unchained with Paul Tracy.’ Hosted by the famously fearless Paul Tracy – the ‘Thrill from West Hill’ – the twice-monthly podcast is a bold new addition to the growing RACER Podcasts lineup featuring raw, revealing conversations with the people who’ve shaped the sport from the inside out.
