AUSTIN, TX (February 18, 2026) – FloSports has named Eclipse Claims Consulting as an official broadcast sponsor for two of FloRacing’s premier dirt racing properties, Interstate Batteries High Limit Racing and Lucas Oil Late Model Racing, placing the fast-growing insurance claims consulting firm at the forefront of the sport throughout the 2026 racing season. The partnership will deliver brand visibility through live event coverage, advertising integrations, and on-site activations nationwide for Eclipse Claims Consulting throughout the season.
Lucas Oil Late Model Dirt Series
FloSports Takes Ownership of Lucas Oil Late Model Dirt Series, Deepening Investment in Dirt Racing for FloRacing Platform
AUSTIN, TX – (December 11, 2025) —FloSports is deepening its ties to dirt racing and investment in the sport with the acquisition of the storied Lucas Oil Late Model Dirt Series (LOLMDS) from Lucas Oil Products. The acquisition represents a strategic step for FloSports as it continues to invest in and operate key motorsports properties and high-value sports IP. The announcement was made today by FloSports CEO and Co-Founder, Mark Floreani and Lucas Oil CEO, Morgan Lucas.
It’s Championship Weekend on FloRacing – Kubota High Limit Racing, CARS Tour & SMART Modified, and Lucas Oil Dirt Track World Championships
AUSTIN, TX (October 16, 2025) — It’s one of the biggest weekends of the year for racing fans, and FloRacing is the only place to catch every lap, slide job, and checkered flag. This weekend, FloRacing will stream the most prestigious racing championships in dirt and short track racing with the Kubota High Limit Racing Championship at Texas Motor Speedway, CARS Tour & SMART Modified Championships at North Wilkesboro Speedway, and Lucas Oil Dirt Track World Championship at Eldora Speedway. Catch all the action exclusively on FloRacing starting Thursday, October 16. (more…)
TUNE-IN: Dream Week at Eldora Streams Exclusively on FloRacing
One of the most highly anticipated dirt late model racing events of the year starts today with the Dirt Late Model Dream at Eldora Speedway – exclusively on FloRacing.
This marks the 31st annual running of the Dirt Late Model Dream and is one of the biggest dirt events of the year with preliminary races worth $30,000-to-win each with the feature event on Sunday earning $100,000-to-win.
FloSports Rolls Out ‘FreeRacing on FloRacing’ Campaign To Showcase Top Motorsports Events on YouTube for Fans
New Initiative to Stream Six Signature Races Without Need for Subscription Starting March 21
AUSTIN, Texas (March 20, 2025) – FloRacing, the ultimate destination for motorsports fans, is bringing the thrill of racing to a wider audience through a new ‘FreeRacing on FloRacing’ campaign that will showcase top motorsports events free of charge on the FloRacing YouTube channel. (more…)