by Nate Ryan, NASCAR
How does a NASCAR driver stay in the good graces of the primary sponsor that pays the majority of the annual bills?
It seems a rudimentary question to ask about a sport whose lifeblood has been tied to the largesse of Corporate America for roughly six decades. And it could seem sillier when posed to NASCAR’s reigning seven-time Most Popular Driver, who happens to be employed by the most successful team in the Cup Series.