CHARLOTTE, N.C. (October 1, 2025) – IROC Holdings LLC and General Motors announced today that Chevrolet is now the presenting sponsor of IROC. This renewed relationship builds on a storied history between the two brands that has seen Chevrolet front and center for countless moments in IROC’s history.
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NASCAR Legends Jeff Gordon, Mark Martin, Bill Elliott, Ken Schrader and Bobby Labonte Confirmed for IROC Race Group at 2025 Rolex Monterey Motorsports Reunion
Al Unser Jr. Joins as Honorary Pace Car Driver
MONTEREY, Calif., January 31, 2025—NASCAR legends Jeff Gordon, Mark Martin, Bill Elliott, Ken Schrader and Bobby Labonte will join Danny Sullivan and Scott Pruett to compete in the IROC race group during the Rolex Monterey Motorsports Reunion August 13-16 at WeatherTech Raceway Laguna Seca.
IROC Reunion at Lime Rock Park Draws Huge Crowds
CHARLOTTE (July 25, 2024) – This past weekend saw something that had not happened in nearly 20 years; actual IROC cars racing on track. Thousands of race fans flocked to Lime Rock Park July 19-20 to see IROC present two nostalgic days of on-track racing. (more…)
IROC Returns! Legendary Drivers Reunited With Historic IROC Race Cars! (Behind The Scenes)
Ray Evernham and Rob Kaufmann recently announced that they had acquired the rights to the historic International Race Of Champions (IROC) series that Roger Penske had started in the early 70s and run until 2006.
IROC Returns July 19-20 at Lime Rock Park
CHARLOTTE (April 19, 2024) – IROC Holdings LLC has announced the first IROC event to be held in nearly 20 years is set to take place July 19-20 at Lime Rock Park as part of the SpeedTour All-Star Race weekend. Featuring both an on-track racing exhibition and static display, the event will reunite original IROC competitors with cars actually raced in the legendary series.