DAYTONA BEACH, Fla., Jan. 21, 2026 /PRNewswire/ — NASCAR today announced that Hardee’s, the iconic American quick-service restaurant brand, is returning to the sport in a major way as the Official Quick Service Restaurant (QSR) of NASCAR. In addition to the multiyear agreement, Hardee’s also will join 23XI Racing as a primary partner with Bubba Wallace and the No. 23 team, marking one of the most significant comebacks of a heritage brand in recent NASCAR history. Throughout the season, Wallace will drive the No. 23 Hardee’s car at several races, starting in Martinsville, and Hardee’s branding will be included all season on the No. 23 team’s uniforms and equipment and Wallace’s firesuit.
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23XI And FRM Lose NASCAR Charters After Court Ruling, Will Run As Open Teams
Nick DeGroot of Motorsport reports that (t)he courts have ruled against 23XI Racing and Front Row Motorsports in their request for a temporary restraining order (TRO) as they seek a new preliminary injunction. The hope was that they would secure a TRO in order to prevent NASCAR from revoking their charters, but that has failed. They will compete as open entries at Dover Motor Speedway this weekend.
23XI fields the No. 23 of Bubba Wallace, No. 35 of Riley Herbst, and the No. 45 of Tyler Reddick. FRM has the the No. 4 of Noah Gragson, the No. 34 of Todd Gilliland, and the No. 38 of Zane Smith.
Read the rest of this article by Nick DeGroot here…
Photo by: Jeffrey Vest / Icon Sportswire via Getty Images
23XI Intersect Presented by Xfinity Kicks Off Brickyard Race Weekend in Indianapolis on July 25
DJ Envy to headline 23XI Intersect event blending the worlds of racing, music, culture, and community
Huntersville, N.C. (July 16, 2025) – 23XI Racing announced today that DJ Envy, music producer and co-host of the iconic radio show, The Breakfast Club, will headline 23XI Intersect presented by Xfinity set to take place on July 25 in Indianapolis, Ind., ahead of the Brickyard 400 race weekend at Indianapolis Motor Speedway. The free and open-to-the-public event is an immersive experience in Bicentennial Plaza outside of Gainbridge Fieldhouse, blending racing, music, culture, and community. With a founding mission of making the sport more inclusive and welcoming, Intersect is set to introduce new fans to 23XI and racing through a completely fresh lens.
Coca-Cola Consolidated Partners with 23XI Racing
Huntersville, N.C. (May 22, 2025) – 23XI Racing announced today that Coca-Cola Consolidated has joined the team as an official sponsor and the official soft drink partner of Bubba Wallace and the No. 23 team. Based in Charlotte, N.C., Coca-Cola Consolidated is the largest Coca-Cola bottler in the United States, operating in 14 states and the District of Columbia.
Pinnacle Financial Partners Expands Relationship with 23XI Racing in Multi-Year Partnership
- Pinnacle to be featured at select NASCAR Cup Series races with Tyler Reddick and the No. 45 team
Nashville, Tenn. (May 20, 2025) – 23XI Racing announced today that Pinnacle has expanded its relationship with the team in a multi-year partnership that makes Pinnacle the official banking sponsor of Tyler Reddick and the No. 45 team. The Nashville-based firm is a leading financial institution located in urban markets across the Southeast. Pinnacle has been an associate partner with Reddick and 23XI since 2023, but this partnership expansion marks the first time Pinnacle will have a featured, brand-focused design on the No. 45 Toyota Camry XSE.
Robinhood Joins 23XI Racing As An Official Partner For 2025 Season
Huntersville, N.C. (Apr. 1, 2025) – 23XI Racing announced today that Robinhood has joined the team as an official partner. As a leading financial services platform that has democratized access to the markets for millions of investors, Robinhood enables customers to take control of their finances, putting them in the driver’s seat of their financial futures.
NASCAR Files Counterclaim Against 23XI, Front Row and Polk
In an article by Kelly Crandall on RACER.COM, NASCAR filed a counterclaim Wednesday against 23XI Racing, Front Row Motorsports and 23XI Racing co-owner Curtis Polk, alleging violations of the Sherman Act and conspiracy. (more…)
23XI and Upper Deck Expand Relationship with Multi-Year Deal
Huntersville, N.C. (Feb. 27, 2025) – 23XI Racing announced today a multi-year expansion of its relationship with Upper Deck, the worldwide leader in sports and entertainment collectibles. Last year, the collaboration debuted with Upper Deck featured on the No. 45 Toyota Camry at Darlington Raceway, as Tyler Reddick raced his way to the regular season championship. The expanded collaboration will continue to see Upper Deck highlighted on-track with 23XI’s drivers and feature Upper Deck Authenticated memorabilia and race-used collectibles.
23XI Welcomes Corey Heim as Development Driver
Heim Set to Compete in Multiple Cup Series Races with 23XI and Xfinity Series Races with Sam Hunt Racing
Atlanta, Ga. (Feb. 23, 2025) – 23XI Racing announced today that Corey Heim has signed a multi-year deal to join the team as 23XI’s first development driver. The 22-year-old, who will continue as part of the Toyota Driver Development Program (TD2), will also race in multiple events throughout the season in the NASCAR Cup Series and the Xfinity Series. A 12-time winner in the NASCAR Craftsman Truck Series and winner of the season-opening event at Daytona, Heim will also continue to serve as 23XI’s reserve driver.
Xfinity Renews Partnership with 23XI Racing
Huntersville, N.C. (Feb. 19, 2025) – 23XI Racing announced today a renewal of its partnership with Xfinity and unveiled the newly-named Xfinity Speed Center. Located at Airspeed, 23XI Racing’s state-of-the-art NASCAR facility, the Xfinity Speed Center serves as a communications hub where team personnel can connect in real time with crew members at the track during race weekends. The Xfinity Speed Center helps 23XI perform with speed and reliability while maximizing input from team members, whether at the track or at Airspeed.