New York, February 1, 2021: As fans know, the pit crew are true heroes of NASCAR and arguably have the toughest and most badass job in the sport, one that is essential for the driver’s victory. It’s a job most people never even dream of doing because of the limited roles and top-notch credentials needed – but thanks to Busch beer, one lucky fan will get the opportunity to learn from this elite group. (more…)
ANHEUSER – BUSCH
Busch Beer is Creating a NASCAR Dream Job that YOU can Interview for Live During the Daytona 500
As fans know, the pit crew are true heroes of NASCAR and arguably have the toughest and most badass job in the sport, one that is essential for the driver’s victory. It’s a job most people never even dream of doing because of the limited roles and top-notch credentials needed – but thanks to Busch beer, one lucky fan will get the opportunity to learn from this elite group. (more…)
Harvick & Bowyer to Sport Dual Paint Schemes #ForTheFarmers At Atlanta Race
NEW YORK, MAY 26, 2020: Busch, the beer brewed for America’s heartland and a long-time supporter of agricultural communities, announced today that it will provide funds for the nonprofit Farm Rescue to expand its operations into Kansas. Farm Rescue will begin harvest assistance operations in Kansas immediately, with Busch marking this milestone with the release of limited-edition Corn Cans across the country*. Busch is raising further awareness to the cause with NASCAR drivers Kevin Harvick and Kansas-native Clint Bowyer at the June 7 NASCAR Cup Series race in Atlanta. Kansas is the first new state to be added to Farm Rescue’s support network since 2017 and will be the seventh state supported overall.
The expansion into Kansas will allow Farm Rescue to provide free harvest assistance to farm families throughout the state experiencing a major illness, injury or natural disaster. Since its inception in 2005, Farm Rescue has helped nearly 700 family farms sustain operations in times of crisis. These efforts are made possible through a network of volunteers from across the United States. Busch has been a partner of Farm Rescue since early 2019 and played an instrumental role in facilitating Farm Rescue’s entry to Kansas with a mix of financial support, public affairs assistance, and more.
“Farm Rescue is an incredible organization that has not only helped, but saved, hundreds of family farms throughout the Midwest,” said Daniel Blake, VP of Value Brands at Anheuser-Busch “What originally started off as a small partnership has grown into something really special, and as unexpected injuries, illnesses and natural disasters continue to strike, we’re honored to take our partnership with Farm Rescue to the next level so they can keep providing critical assistance to more family farms across the country.”
Busch recently teased the news of this partnership with the release of their special-edition Busch Light Corn Cans, a remixed edition of the classic Busch Light can and packaging. Consumers nationwide can support Farm Rescue with every purchase of the new limited-edition Busch Light corn packs in select states**. For each pack purchased in these states between May 18 and July 5, 2020 $1 will be donated by Busch, up to $100,000 to benefit Farm Rescue’s ongoing efforts.
“We are very grateful for the unwavering support Busch has provided toward our mission of helping America’s farmers,” said Bill Gross, President of Farm Rescue. “Thanks to their generosity, we are mobilizing equipment and volunteers throughout Kansas to help farm families in times of crisis.”
Busch will raise additional awareness for Farm Rescue and farmers across America at the upcoming NASCAR Cup Series race in Atlanta on June 7, with Busch-sponsored driver Kevin Harvick teaming up with Kansas-native Clint Bowyer to race in the same corn-themed paint scheme. Throughout the race fans will have the chance to win a suite of farm-related prizes, and can check out @BuschBeer on Twitter ahead of June 7 to find out more information.
Fans can head to ForTheFarmers.org to learn more, and stay informed as race day approaches. Fans can also check out the Busch social accounts (@BuschBeer) to shop exclusive Busch/Farm Rescue merchandise including apparel and corn hole games.
Clint Bowyer and Chase Briscoe Continue Sim Racing Assimilation
| Details: |
| • Race: O’Reilly Auto Parts 125 (Round 2) • Series: eNASCAR iRacing Pro Invitational Series • Time/Date: 1 p.m. EDT on Sunday, March 29 • Location: Virtual Texas Motor Speedway (1.5-mile oval) • Distance: 125 laps (187.5 miles)
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| Where to Watch: |
| • FOX network • Announcers: Jeff Gordon, Mike Joy and Larry McReynolds, with in-race commentary from Clint Bowyer. • FS1 (DIRECTV Channel 219 and Dish Channel 150) • FOX Sports Racing for fans in Canada
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| DYK?: |
| • Last Sunday’s eNASCAR iRacing Pro Invitational Series race at the virtual Homestead-Miami Speedway was the single most-watched esports event in U.S. history. The race drew 903,000 viewers on FS1, besting the previous high of 770,000 viewers when Mortal Kombat aired on The CW in 2016.
• The race was the highest-rated broadcast on FS1 since mass postponements of sporting events began on March 15.
• During the race, the #ProInvitationalSeries was the No. 1 trending topic on Twitter in the United States.
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| Overview: |
| • The eNASCAR iRacing Pro Invitational Series is an exhibition esports series featuring a collection of actual racecar drivers from the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Gander RV & Outdoors Truck Series.
• The eNASCAR iRacing Pro Invitational Series kicked off last Sunday at Homestead and it is a multi-week series emulating the original 2020 NASCAR Cup Series schedule.
• With the sports world on a necessary hiatus to combat the spread of the coronavirus, the eNASCAR iRacing Pro Invitational Series exists in place of actual NASCAR events.
• Each race in the eNASCAR iRacing Pro Invitational Series consists of 35 drivers and all races are broadcast by FOX Sports.
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| Clint Bowyer, Driver of the No. 14 Rush Truck Centers Ford Mustang: |
| “We’ve had a partnership with iRacing on our dirt late model team for several years and we’ve run an iRacing team since last year. I’ve always jumped on it from time to time even though a lot of people don’t know that. My favorite thing to do on iRacing is not my day job. I came from dirt racing, so I love to get on there and burn laps on a dirt late model, a sprint car or midget. Heck, I’ve even done off-road truck racing. Those are my favorite things to do. A lot of my fans and peers get on and run Cup races and tracks we race on every week. For me, iRacing gives me a chance to drive something I’ve always wanted to drive, but never had the chance. That’s why I love iRacing, and I love the fact that this Pro Invitational Series has made more people aware of iRacing. Now, that means more eyeballs on us this Sunday, so I need to step up my game and put my Rush Truck Centers Ford Mustang up front.”
• Bowyer started 11th and finished 16th in last week’s eNASCAR iRacing Pro Invitational Series race at Homestead.
• Bowyer considers himself a hobby iRacer. Last Sunday’s race at Homestead was his first official iRacing start in a virtual NASCAR Cup Series race.
• Bowyer’s eponymous iRacing team competes in the eNASCAR Coca-Cola iRacing Series with drivers Brandon Kettelle and Brian Schoenberg, and Bowyer’s dirt late model team has been sponsored by iRacing for several years.
• In actual NASCAR Cup Series racing at Texas, Bowyer has four top-five and 12 top-10 finishes in 28 career starts.
• Bowyer’s best Texas finish is second, earned twice (April 2011 and March 2019).
• Anheuser-Busch, the country’s largest sponsor of live sports and entertainment, is redirecting it sports and entertainment investments to its non-profit partners to respond to the coronavirus public health crisis. As part of a $5 million donation to the American Red Cross, Anheuser-Busch, alongside its sports partners, will identify available arenas and stadiums to be used for temporary blood drive centers. As part of the donation, Anheuser-Busch is donating media air time to the Red Cross in support of its public service announcements. To learn more about how to attend a blood drive, visit RedCross.org. Additionally, Anheuser-Busch is using its supply and logistics network to produce and distribute bottles of hand sanitizer. The hand sanitizer will be utilized at Red Cross blood donation centers and to support emergency shelters for future relief efforts.
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| Chase Briscoe, Driver of the No. 98 Ford Performance Racing School/HighPoint.com Ford Mustang: |
| “It obviously hasn’t been the greatest time for anybody right now, so it’s cool to have a way to keep your mind off of it. There isn’t really anything on TV and there are no other sporting events going on, so to be the only sport that can still continue, it’s been really cool to see everybody embrace it. When the idea first came out to run iRacing on FOX, I think people were curious to see how it was going to go and concerned that it wouldn’t be like ‘real life’, but it’s as close as we can get to it. It fills that void for the racing we don’t have right now, and it’s an awesome way to keep us occupied, keep the fans involved, and the sponsors as well. And maybe we’re opening the sport up to people that normally wouldn’t pay attention. It’s been really cool to see how many fans have gotten behind it.
“It’s been quite a bit different going from the Xfinity car to the Cup car, even though it’s iRacing. It’s realistic enough that even in simulation the cars don’t drive similarly at all. In the Cup Series car, there’s a lot more on throttle time and a lot less brake, so Texas will be a lot of the same. We’ll be on the gas a lot and drafting down the straightaway. They’re different, but it still takes the same characteristics to go fast and win, and I got that part figured out last weekend at Homestead. Texas is kind of an unknown to me. iRacing just updated the track a few weeks ago with the repaved surface and changes to the banking, so I don’t even have any laps around there. It’ll be a learning curve for sure, and it isn’t the best feeling to know I have to race my way into the main event. We saw last weekend that anything can happen to keep some of the better guys from being in the race. That being said, I feel good about our chances to run up front again with the Ford Performance Racing School/HighPoint.com Mustang.”
• Briscoe started sixth and finished fourth in last week’s eNASCAR iRacing Pro Invitational Series race at Homestead.
• Briscoe is a regular iRacer, but mainly in the Xfinity Series. Prior to Homestead, The Replacements 100 March 17 at the virtual Atlanta Motor Speedway was Briscoe’s most recent iRacing start in a virtual NASCAR Cup Series race.
• In actual racing, Briscoe has never competed in the NASCAR Cup Series. He is currently in his second full season of Xfinity Series racing.
• Briscoe has three Xfinity Series starts at Texas with a best finish of fourth, earned last March.
• Briscoe also has two Truck Series starts at Texas with a best finish of second, earned in June 2017. And when the Truck Series returned to Texas that November, Briscoe finished fourth.
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| About Stewart-Haas eSports: |
| NASCAR is the ultimate test of driver acumen and mechanical know-how, where teams scrutinize every detail in a never-ending quest for speed. Stewart-Haas Racing has thrived in this environment, winning races and championships to firmly establish its presence in NASCAR. Stewart-Haas eSports emulates these efforts in the virtual world, where sim technology provides a visceral experience that amplifies the grit and determination of NASCAR drivers in the real world. Stewart-Haas eSports is a natural extension of Stewart-Haas Racing, where competition and simulation are one. For more information, please visit us online at www.StewartHaasRacing.com and follow on Twitter @SHR_eSports.
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| About Stewart-Haas Racing: |
| Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 70 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500. For more information, please visit us online at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/ |
Busch Clash At DAYTONA Moving to DIS Road Course, New Date in 2021
DAYTONA BEACH, Fla. (March 4, 2020) – In a response to fans’ increased interest in road-course races, Daytona International Speedway announced today that the Busch Clash At DAYTONA will move to the speedway’s 3.56-mile road course and be held under the lights on Tuesday, Feb. 9, making the annual preseason NASCAR Cup Series event one of the most unique in all of motorsports. (more…)
NASCAR Introduces Premier Partners of NASCAR Cup Series: Busch Beer, Coca-Cola, GEICO and Xfinity
Historic Transition from Top Series’ Title Sponsorship Includes Four Cornerstone Brands
DAYTONA BEACH, Fla. (Dec. 5, 2019) – In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity.
In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play a key role in consumer marketing and fan development initiatives moving forward.
“This has been a monumental year for our sport, one highlighted by significant changes in our business model to ensure long-term viability and growth,” said Steve Phelps, NASCAR President. “As we begin this new chapter, we are joined by four incredible brands with deep-rooted histories across all levels of our sport. We are honored to have this elite group represent our NASCAR Cup Series for years to come.”
The new model includes premium assets for each Premier Partner to engage the most brand-loyal fans in sports throughout the entire season. Premier Partners will collectively own a presence connected to the NASCAR Cup Series Championship Race and NASCAR All-Star Race. Additionally, all four partners will be prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.
“This new model will provide our Premier Partners with a heightened level of integration and visibility across all aspects of our sport,” said Daryl Wolfe, NASCAR executive vice president and chief sales and operations officer. “Each of these partners have demonstrated their commitment to our brand-loyal fan base and we are excited about how these brands will elevate the NASCAR Cup Series.”
Busch Beer
Busch Beer returned as a NASCAR Official Partner in 2018. The deal provided the beer brand exclusive sponsorship of the Busch Pole Award, a position it will continue to maintain throughout its Premier Partnership. Additionally, Busch Beer will sponsor a NASCAR Cup Series event in 2020.
“We are continuing to evolve our presence in NASCAR because we have a significant connection to its fans and believe in the future of the sport,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “The Premier Partner position strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch Beer on race day.”
Anheuser-Busch’s history in NASCAR dates back decades to 1978, when it sponsored the Busch Pole Award. Additionally, Busch Beer was the “Official Beer of NASCAR” from 1988 through 1997. Beginning in 1998, Anheuser-Busch sponsored the Bud Pole Award through its Budweiser brand, which also became the “Official Beer of NASCAR” through 2007.
Coca-Cola
Coca-Cola has been involved with stock car racing for 50 years and became a NASCAR Official Partner in 1998. As a Premier Partner, Coca-Cola will continue its sponsorship of both NASCAR Troops to the Track and NASCAR Salutes, the portion of the season focused on highlighting industry-wide appreciation of the U.S. Armed Forces. Coca-Cola will also continue to own race entitlements at Charlotte Motor Speedway and Daytona International Speedway. Additionally, Coca-Cola becomes the presenting sponsor of the NASCAR Cup Series regular season championship trophy.
“Coca-Cola has a long history of successful collaboration with NASCAR and elevating our position to Premier Partner provides even more opportunity to connect fans to unforgettable experiences,” said John Mount, vice president, sports marketing, Coca-Cola North America. “Further integrating our two brands affords Coca-Cola the opportunity to build on our winning formula and contribute to the growth of the sport in the years ahead.”
The agreement further enhances Coca-Cola’s position as the “Official Soft Drink of NASCAR.” A signature part of the brand’s marketing strategy is the Coca-Cola Racing Family – an exclusive group of top drivers representing Coca-Cola who are featured across company advertising, promotions and packaging.
GEICO
GEICO’s involvement in NASCAR spans more than a decade and the company became the “Official Insurance Provider of NASCAR” earlier this year. As one of the most fully integrated brands in the sport, GEICO will enhance its existing assets through its Premier Partnership and become the presenting partner of a season phase.
“Our affiliation with NASCAR has been successful over the past decade and expanding our role to Premier Partner was the next logical step,” said Bill Brower, assistant vice president of marketing for GEICO. “Our expanded presence will allow us to further engage the most brand-loyal fans in sports, bolster our effective marketing platform and play a prominent role in the sport in the years ahead.”
Xfinity
Comcast’s Xfinity brand entered the sport with a landmark 10-year partner agreement in 2015, positioned as the title sponsor of the NASCAR Xfinity Series and the “Official Entertainment Partner of NASCAR.” As a Premier Partner, Xfinity will maintain its Xfinity Series sponsorship, central to its NASCAR strategy. Xfinity will also sponsor the Championship 4 elimination race of the 2020 NASCAR Cup Series Playoffs at Martinsville Speedway.
“The first five years of our partnership with NASCAR has exceeded our expectations and the season-long national platform has provided increased exposure for the Xfinity brand and allowed us to demonstrate how our products and services enhance the way race fans enjoy this great sport,” said Matt Lederer, vice president of brand partnerships, Comcast. “Given the overwhelming fan reaction and how the industry has embraced the Xfinity brand, we’re thrilled to expand upon that commitment by becoming a Premier Partner of the NASCAR Cup Series, while also continuing to showcase the young stars of the NASCAR Xfinity Series.”
Throughout the past five years, Xfinity has elevated the series “Where Names Are Made,” supporting the introduction of an elimination-style Playoffs, reenergizing the Dash 4 Cash program, reimagining how champions are celebrated at Xfinity Champion’s Day at Universal Orlando Resort and has honored charitable efforts within the industry through its prestigious Comcast Community Champion of the Year Award platform. Xfinity continues to change the way fans access the sport through its Xfinity Stream app, Xfinity X1 video and Xfinity xFi internet.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
(NASCAR PR)