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Richard Childress Racing and Boot Barn Announce Partnership Extension

by MikeMay 19, 2025

Content-Centric Partnership Includes Primary Race Sponsorship of Austin Dillon in Both the NASCAR Xfinity Series and NASCAR Cup Series

WELCOME, N.C. (May 19, 2025) – Boot Barn, the largest western and work wear retailer in the nation, will continue their partnership with Richard Childress Racing and driver Austin Dillon in 2025. Building upon an already successful relationship that includes impactful content creation and primary sponsorship of Dillon and the No. 3 Boot Barn Chevrolet in the NASCAR Cup Series, the brand will also extend their reach into the NASCAR Xfinity Series in 2025.

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Historic Sportscar Racing (HSR) and Hoosier Racing Tire Announce Multi-Year Partnership

by MikeMay 12, 2025

DAYTONA BEACH, Florida (May 9, 2025) – Officials from the Hoosier Racing Tire and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the world’s largest racing tire manufacturer become an Official Partner of HSR. Within the new agreement, Hoosier has been named series presenting sponsor and a preferred tire of the HSR SascoSports International/American Challenge presented by Hoosier and the first proud partner and charter member of the new HSR Tire Village.

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Historic Sportscar Racing (HSR) and Michelin Announce Multi-Year Partnership

by MikeApril 26, 2025

BRASELTON, Georgia (April 25, 2025) – Officials from Michelin North America, Inc. and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the iconic tire maker become an official partner of HSR, the premier sanctioning body in North America for historic and vintage motorsports competition.

In addition to having a presence and branding at every event on the HSR season championship schedule, Michelin also has been named the official presenting sponsor and the official tire of the HSR Prototype Challenge presented by Michelin, a series featuring modern prototypes retired from contemporary competition.

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NASCAR, North Wilkesboro Speedway Announce 2025 NASCAR All-Star Race Format

by MikeApril 23, 2025

Manufacturer Showdown, Promoter’s Caution, Extended Race, New Pit Crew Challenge Eligibility Among Fresh Format Elements

DAYTONA BEACH, Fla. (April 23, 2024) – NASCAR and Speedway Motorsports today announced details for the 2025 NASCAR All-Star Race to be held on Sunday, May 18, for the third consecutive year at iconic North Wilkesboro Speedway. This season’s format will again feature two heat races to set the All-Star Race starting lineup and a 100-lap All-Star Open, plus an extended 250-lap main event. In addition to a longer All-Star Race, several new aspects will debut including a Manufacturer Showdown, a Promoter’s Caution, modifications to Open qualifying, and Pit Crew Challenge eligibility. All eyes will be on the stars of the sport as they take on these new elements at the historic .625-mile track in the annual exhibition.

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Tricon And Brandon Jones Announce University Of Arkansas, College Of Engineering Sponsorship For Bristol

by MikeApril 7, 2025

Alumnus JR Jones Puts College of Engineering and Iconic Razorback Logo in Spotlight for Friday Night Event

MOORESVILLE, N.C. (April 7, 2025) – The pursuit of excellence, a hallmark of NASCAR, TRICON Garage (TRICON), the University of Arkansas and the College of Engineering will all come together Friday, April 11, when TRICON driver Brandon Jones races under the University of Arkansas colors and iconic Razorback logo in the NASCAR Craftsman Truck Series (NCTS) at Bristol Motor Speedway in Bristol, Tennessee. (more…)

Formula 1® and SiriusXM Announce Multi-Year Extension

by MikeMarch 21, 2025

SiriusXM listeners will continue to get every FIA FORMULA ONE WORLD CHAMPIONSHIPTM race through 2027 season
F1® season continues with this weekend’s FORMULA 1 HEINEKEN CHINESE GRAND PRIX 2025
Fans can also tune in to the exclusive SiriusXM F1 shows “Speed City F1” and “Wheel to Wheel” every week throughout the season

NEW YORK – March 20, 2025 – Formula 1^® and SiriusXM announced today a multi-year extension to their broadcasting agreement, which will continue to deliver coverage of every F1^® race to SiriusXM listeners across North America through 2027.

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Haas Factory Team, Cole Custer Announce Two Race Partnership with Autodesk for Homestead-Miami and Sonoma

by MikeMarch 18, 2025

[KANNAPOLIS, NC] – Haas Factory Team announced Tuesday that Autodesk will serve as the primary sponsor for its No. 41 Ford Mustang and driver Cole Custer for two NASCAR Cup Series races this season.

Autodesk’s 2025 debut will be this weekend at Homestead-Miami Speedway, and they will also adorn the hood at Sonoma Raceway (July 13). The company previously sponsored Custer from 2020 to 2022 in the NASCAR Cup Series, and in 2024 in the NASCAR Xfinity Series. (more…)

Historic Sportscar Racing (HSR) and Hagerty Announce Multi-Year Partnership

by MikeMarch 5, 2025

Hagerty Named Official Presenting Sponsor of Next Month’s HSR Mitty Presented by Hagerty

DAYTONA BEACH, Florida (March 4, 2025) – Officials from Hagerty and Historic Sportscar Racing (HSR) announced today a multi-year agreement that will see the automotive enthusiast brand become an official partner of HSR, the authentic and premier series in North America for historic and vintage motorsports competition. (more…)

Haas Factory Team, Sheldon Creed Announce 13 Race Xfinity Partnership With Road Ranger

by MikeFebruary 25, 2025

[KANNAPOLIS, NC] –HAAS Factory Team and Sheldon Creed, driver of the No. 00 in the Xfinity Series, have announced an exhilarating collaboration with Road Ranger spanning across 13 races during the 2025 Xfinity season. The No. 00 car will dawn the Road Ranger sponsorship for the first time this season at Circuit of the Americas (COTA) on March 2, where Creed has two career top 10 finishes.

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DGM Racing and FlackTek™ Announce Multi-Race Partnership for Josh Bilicki

by MikeFebruary 14, 2025

Lake Wales, Fla., (February 14, 2025) – DGM Racing is proud to welcome FlackTek™ as a multi-race partner for the 2025 NASCAR Xfinity Series. FlackTek, the leader in bladeless centrifugal materials processing, will debut as a secondary sponsor on Josh Bilicki’s No. 91 Chevrolet Camaro at Daytona International Speedway on February 15th, before stepping up as a primary sponsor at Atlanta Motor Speedway on February 22nd. This partnership brings unparalleled precision and performance to the track. (more…)