The NASCAR O’Reilly Auto Parts Series hits the starting line February 14, 2026, and airs exclusively on The CW Network
DAYTONA BEACH, Fla. (August 18, 2025) — In an evolution of O’Reilly Auto Parts’ long-standing relationships throughout the sport, NASCAR and O’Reilly Auto Parts today announced a multiyear partnership – one that will make the leader in the automotive replacement parts industry the title sponsor of what is now known as the NASCAR Xfinity Series. This landmark partnership aligns two American-born powerhouses, each with a rich legacy of fueling performance and passion from the grassroots up. The multi-dimensional sponsorship also includes promotional opportunities and brand integrations in partnership with The CW Network, the exclusive broadcast home of the NASCAR O’Reilly Auto Parts Series.