Beef-a-Roo Enters into Partnership with Front Row Motorsports

Beef-a-Roo Enters into Partnership with Front Row Motorsports

MOORESVILLE, N.C. (March 11, 2025) – Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will join Noah Gragson and Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series Season. The beloved midwestern fast casual restaurant brand has garnered a loyal fanbase for its commitment to quality food and community engagement. While the partnership with FRM is new, this is the second year Beef-a-Roo has been a primary partner on a Gragson-driven car, having sponsored him at Stewart-Haas Racing during the 2024 season. (more…)

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Beef-a-Roo Partners With Rick Ware Racing at Daytona

Beef-a-Roo Partners With Rick Ware Racing at Daytona

ROCKFORD, Ill. (Aug. 20, 2024) – Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will serve as the primary partner for Rick Ware Racing and driver Justin Haley in the Coke Zero Sugar 400 NASCAR Cup Series race Saturday night at Daytona (Fla.) International Speedway.

Haley, who won the 2019 Coke Zero Sugar 400, will drive the No. 51 Beef-a-Roo Ford Mustang Dark Horse in the 160-lap race around the 2.5-mile superspeedway. The race goes green at 7:30 p.m. EDT with live coverage by NBC and SiriusXM NASCAR Radio.

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