collaboration

Upper Deck Celebrates Summer Of “Superman” With Exclusive Collaboration Bringing Together The Worlds Of Sports And Entertainment

by Mike
Upper Deck Celebrates Summer Of “Superman” With Exclusive Collaboration Bringing Together The Worlds Of Sports And Entertainment
  • Leading collectibles company enters into new licensing agreement to create 23XI Racing trading cards, introduces set debuting race car themed to DC Super Hero Superman
Carlsbad, CA (June 17, 2025) – Upper Deck, a worldwide sports and entertainment trading card manufacturer, in collaboration with Warner Bros. Discovery Global Consumer Products, today announced an exclusive trading card set that combines DC Studios’ first feature film, “Superman,” and NASCAR’s 23Xl Racing team. Through collaboration with NASCAR, this unique collecting experience marks the first trading card set with Upper Deck to produce 23XI Racing collectibles.

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Nissan Formula E Team Unveil Special Edition Livery Design Ahead Of Tokyo E-Prix In Collaboration With Japanese Illustrator Kentaro Yoshida

by Mike
Nissan Formula E Team Unveil Special Edition Livery Design Ahead Of Tokyo E-Prix In Collaboration With Japanese Illustrator Kentaro Yoshida

This week the Nissan Formula E Team announced its first ever game drop – ‘NISMO Electric Racer Tokyo’ in collaboration with Japanese Illustrator Kentaro, to get fans revved up ahead of the Tokyo E-Prix on May 17-18.

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Girl Tribe Co. and NASCAR Launch First-Ever Apparel Collaboration

by Mike
Girl Tribe Co. and NASCAR Launch First-Ever Apparel Collaboration

Collection Available March 28, Merging NASCAR and Women Empowerment

Charlotte, NC (March 28, 2025) – Girl Tribe Co., a local Charlotte women-owned business, is teaming up with America’s No.1 motorsport for the first time to launch an exclusive apparel collection. The collection will feature nine distinctive styles, blending fashionable, race-inspired pieces that capture the spirit of NASCAR while honoring the empowerment of women. (more…)

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Collaboration Driven by Dreams: Iron Dames, NASA Women Unite in Daytona

by Mike
Collaboration Driven by Dreams: Iron Dames, NASA Women Unite in Daytona

By Holly Cain, IMSA

DAYTONA BEACH, Fla. – Not only did the large driver meeting room at the Daytona International Speedway fill up quickly on Friday afternoon during the Rolex 24 At Daytona race weekend, but also, the good vibes and enthusiastic mood was unmistakable. High schoolers, college students, race team members, media and fans made their way to hear some of NASA’s most talented and accomplished women join some of auto racing’s most talented and accomplished women talk about their lives and their careers. (more…)

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HP Expands Hendrick Motorsports Collaboration To Include William Byron And The No. 24 Team

by Mike
HP Expands Hendrick Motorsports Collaboration To Include William Byron And The No. 24 Team

CONCORD, N.C. (Sept. 27, 2023) – HP Inc., which joined Hendrick Motorsports as a sponsor in October 2022, has extended its contract with the 14-time NASCAR Cup Series championship-winning organization. The new agreement includes primary sponsorship of 2023 playoff driver William Byron and the No. 24 Chevrolet Camaro ZL1 at the Charlotte Motor Speedway ROVAL on Oct. 8 plus two primary races with the team each season from 2024-2026. (more…)

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