CONCORD, N.C. (July 15, 2025) – Hendrick Motorsports has added leading cybersecurity provider Atlantic Data Security (ADS) as a new technology partner in a multi-year agreement that runs through 2027. The sponsorship underscores the growing importance of threat prevention in high-performance environments where speed, data and innovation intersect.
Connecticut-based ADS will work closely with Hendrick Motorsports to enhance the team’s digital security infrastructure and safeguard critical systems across its operations. The relationship will allow ADS to generate unique promotional content across all forms of media and offer one-of-a-kind hosting opportunities for its clients and prospects.