DAYTONA BEACH, Fla. (Jan. 28, 2020) – Four-time World Wrestling Entertainment (WWE) Champion Sheamus will serve as the Honorary Pace Car Driver for the 62nd annual DAYTONA 500 on Sunday, Feb. 16 at Daytona International Speedway, behind the wheel of a 2020 Toyota Camry TRD. (more…)
Photos of the mid-engine Corvette race cars from the past weekend’s Rolex 24 at Daytona… (more…)
Popular NASCAR Salutes Mack Anthem Fan Vote to Return in 2020;
Iconic American Brand to Remain the “Official Hauler of NASCAR”
DAYTONA BEACH, Fla. (Jan. 23, 2020) – As the 2020 season rolls into view and the industry prepares to hit the open roads, NASCAR and Mack Trucks announced today a multi-year extension that continues its designation as the “Official Hauler of NASCAR®.” (more…)
DAYTONA BEACH, Fla. (Jan. 7, 2020) – The world-renowned U.S. Air Force Thunderbirds will perform the flyover for the 62nd annual DAYTONA 500 on Sunday, Feb. 16 at Daytona International Speedway, the prestigious season-opening event to the NASCAR Cup Series (FOX, FOX Deportes, MRN Radio and SiriusXM NASCAR Radio). (more…)
Historic Transition from Top Series’ Title Sponsorship Includes Four Cornerstone Brands
DAYTONA BEACH, Fla. (Dec. 5, 2019) – In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity.
In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play a key role in consumer marketing and fan development initiatives moving forward.
“This has been a monumental year for our sport, one highlighted by significant changes in our business model to ensure long-term viability and growth,” said Steve Phelps, NASCAR President. “As we begin this new chapter, we are joined by four incredible brands with deep-rooted histories across all levels of our sport. We are honored to have this elite group represent our NASCAR Cup Series for years to come.”
The new model includes premium assets for each Premier Partner to engage the most brand-loyal fans in sports throughout the entire season. Premier Partners will collectively own a presence connected to the NASCAR Cup Series Championship Race and NASCAR All-Star Race. Additionally, all four partners will be prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.
“This new model will provide our Premier Partners with a heightened level of integration and visibility across all aspects of our sport,” said Daryl Wolfe, NASCAR executive vice president and chief sales and operations officer. “Each of these partners have demonstrated their commitment to our brand-loyal fan base and we are excited about how these brands will elevate the NASCAR Cup Series.”
Busch Beer
Busch Beer returned as a NASCAR Official Partner in 2018. The deal provided the beer brand exclusive sponsorship of the Busch Pole Award, a position it will continue to maintain throughout its Premier Partnership. Additionally, Busch Beer will sponsor a NASCAR Cup Series event in 2020.
“We are continuing to evolve our presence in NASCAR because we have a significant connection to its fans and believe in the future of the sport,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “The Premier Partner position strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch Beer on race day.”
Anheuser-Busch’s history in NASCAR dates back decades to 1978, when it sponsored the Busch Pole Award. Additionally, Busch Beer was the “Official Beer of NASCAR” from 1988 through 1997. Beginning in 1998, Anheuser-Busch sponsored the Bud Pole Award through its Budweiser brand, which also became the “Official Beer of NASCAR” through 2007.
Coca-Cola
Coca-Cola has been involved with stock car racing for 50 years and became a NASCAR Official Partner in 1998. As a Premier Partner, Coca-Cola will continue its sponsorship of both NASCAR Troops to the Track and NASCAR Salutes, the portion of the season focused on highlighting industry-wide appreciation of the U.S. Armed Forces. Coca-Cola will also continue to own race entitlements at Charlotte Motor Speedway and Daytona International Speedway. Additionally, Coca-Cola becomes the presenting sponsor of the NASCAR Cup Series regular season championship trophy.
“Coca-Cola has a long history of successful collaboration with NASCAR and elevating our position to Premier Partner provides even more opportunity to connect fans to unforgettable experiences,” said John Mount, vice president, sports marketing, Coca-Cola North America. “Further integrating our two brands affords Coca-Cola the opportunity to build on our winning formula and contribute to the growth of the sport in the years ahead.”
The agreement further enhances Coca-Cola’s position as the “Official Soft Drink of NASCAR.” A signature part of the brand’s marketing strategy is the Coca-Cola Racing Family – an exclusive group of top drivers representing Coca-Cola who are featured across company advertising, promotions and packaging.
GEICO
GEICO’s involvement in NASCAR spans more than a decade and the company became the “Official Insurance Provider of NASCAR” earlier this year. As one of the most fully integrated brands in the sport, GEICO will enhance its existing assets through its Premier Partnership and become the presenting partner of a season phase.
“Our affiliation with NASCAR has been successful over the past decade and expanding our role to Premier Partner was the next logical step,” said Bill Brower, assistant vice president of marketing for GEICO. “Our expanded presence will allow us to further engage the most brand-loyal fans in sports, bolster our effective marketing platform and play a prominent role in the sport in the years ahead.”
Xfinity
Comcast’s Xfinity brand entered the sport with a landmark 10-year partner agreement in 2015, positioned as the title sponsor of the NASCAR Xfinity Series and the “Official Entertainment Partner of NASCAR.” As a Premier Partner, Xfinity will maintain its Xfinity Series sponsorship, central to its NASCAR strategy. Xfinity will also sponsor the Championship 4 elimination race of the 2020 NASCAR Cup Series Playoffs at Martinsville Speedway.
“The first five years of our partnership with NASCAR has exceeded our expectations and the season-long national platform has provided increased exposure for the Xfinity brand and allowed us to demonstrate how our products and services enhance the way race fans enjoy this great sport,” said Matt Lederer, vice president of brand partnerships, Comcast. “Given the overwhelming fan reaction and how the industry has embraced the Xfinity brand, we’re thrilled to expand upon that commitment by becoming a Premier Partner of the NASCAR Cup Series, while also continuing to showcase the young stars of the NASCAR Xfinity Series.”
Throughout the past five years, Xfinity has elevated the series “Where Names Are Made,” supporting the introduction of an elimination-style Playoffs, reenergizing the Dash 4 Cash program, reimagining how champions are celebrated at Xfinity Champion’s Day at Universal Orlando Resort and has honored charitable efforts within the industry through its prestigious Comcast Community Champion of the Year Award platform. Xfinity continues to change the way fans access the sport through its Xfinity Stream app, Xfinity X1 video and Xfinity xFi internet.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (Monster Energy NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
(NASCAR PR)
Drivers Ages 12 to 16 to Train with Rev Racing for Summer 2019
DAYTONA BEACH, Fla. (May 1, 2019) – Four talented youth drivers have been selected to hone their racing skills as participants in the NASCAR Drive for Diversity Youth Driver Development Program after a national talent search in March.
DAYTONA BEACH, Fla. (April 3, 2019) – NASCAR today announced the 2020 schedules for both the NASCAR Xfinity Series™ and NASCAR Gander Outdoors Truck Series™, and both include a return to race tracks that were part of the original schedule for each series – venues that have been absent from the respective slates for more than a decade. (more…)
DAYTONA BEACH, Fla. (March 26, 2019) – A champion crowned in the desert. The Last Great Colosseum becomes a postseason factor. A tricky doubleheader. The birthplace of NASCAR bookends the regular season.
NASCAR today announced significant, dynamic changes to the 2020 NASCAR Cup Series schedule, with intriguing shifts during both the regular season and the Playoffs. (more…)
Ard, Bonnett, Panch, Paschal, Stewart, Vogt nominated for first time
DAYTONA BEACH, Fla. (March 13, 2019) — NASCAR today announced the 20 nominees for the NASCAR Hall of Fame’s Class of 2020, as well as the five nominees for the Landmark Award for Outstanding Contributions to NASCAR.
The list includes six first-time NASCAR Hall of Fame nominees whose careers spanned the entirety of NASCAR.
Among them are a NASCAR Xfinity Series pioneer and two-time champion (Sam Ard), an original member of the “Alabama Gang” (Neil Bonnett), a Daytona 500 winner (Marvin Panch), a short track ace (Jim Paschal), a three-time Cup Series champion (Tony Stewart) and the first master mechanic in NASCAR (Red Vogt).
Stewart was nominated in his first year of eligibility, and could join Jeff Gordon as a second consecutive first-ballot Hall of Famer.
The nominees were selected by a nominating committee consisting of representatives from NASCAR and the NASCAR Hall of Fame, track owners from major facilities and historic short tracks, and media. The committee’s votes were tabulated by accounting firm EY.
From the list of 20 NASCAR Hall of Fame nominees, five inductees will be elected by the NASCAR Hall of Fame Voting Panel, which includes a nationwide fan vote on NASCAR.com. Voting Day for the 2020 class will be Wednesday, May 22.
Added to this year’s list of Landmark Award nominees are Edsel Ford II, Mike Helton and Dr. Joseph Mattioli. Two nominees return for the Landmark Award: Alvin Hawkins and Ralph Seagraves (more on each below). Potential Landmark Award recipients include competitors or those working in the sport as a member of a racing organization, track facility, race team, sponsor, media partner or being a general ambassador for the sport through a professional or non-professional role. Award winners remain eligible for NHOF enshrinement.
Following are the 20 nominees for induction into the NASCAR Hall of Fame, listed alphabetically:
Sam Ard, NASCAR Xfinity Series pioneer and two-time champion
Buddy Baker, won 19 times in the NASCAR Cup Series, including the Daytona 500 and Southern 500
Neil Bonnett, won 18 times in the NASCAR Cup Series, including consecutive Coca-Cola 600 victories
Red Farmer, three-time Late Model Sportsman champion; 1956 Modified champion
Ray Fox, legendary engine builder, crew chief and car owner
Harry Gant, winner of 18 NASCAR Cup Series races, including two Southern 500 victories
Joe Gibbs, combined for nine car owner championships in Cup and XFINITY series
John Holman, won two NASCAR Cup Series championships as co-owner of Holman-Moody Racing
Harry Hyde, 1970 NASCAR Cup Series championship crew chief
Bobby Labonte, won a championship in both the Cup Series and XFINITY Series
Hershel McGriff, 1986 NASCAR west series champion
Ralph Moody, won two NASCAR Cup Series championships as co-owner of Holman-Moody Racing
Marvin Panch, won 17 times in the NASCAR Cup Series, including the 1961 Daytona 500
Jim Paschal, 23 of his 25 NASCAR Cup Series wins came on short tracks
Larry Phillips, only five-time NASCAR weekly series national champion
Ricky Rudd, won 23 times in NASCAR Cup Series, including the 1997 Brickyard 400
Mike Stefanik, winner of record-tying nine NASCAR championships
Tony Stewart, three-time NASCAR Cup Series champion, two-time Brickyard 400 winner
Red Vogt, the first master mechanic of NASCAR, and a founding member
Waddell Wilson, won three NASCAR Cup Series championships as an engine builder
The five nominees for the Landmark Award, listed alphabetically, are as follows…
Edsel Ford II, Member of the Board of Directors for Ford Motor Company, long-time NASCAR supporter
Alvin Hawkins, NASCAR’s first flagman; established NASCAR racing at Bowman Gray Stadium with Bill France Sr.
Mike Helton, named third president of NASCAR in 2000; career included track operator roles at Atlanta Motor Speedway and Talladega Superspeedway
Dr. Joseph Mattioli, founder of Pocono Raceway
Ralph Seagraves, formed groundbreaking Winston-NASCAR partnership as executive with R.J. Reynolds Tobacco Company
NASCAR Hall of Fame Nomination Eligibility
– Drivers who have competed in NASCAR for at least 10 years and been retired for two years are eligible for nomination to the NHOF. If extenuating circumstances cause a driver’s eligibility to be in question, NASCAR will review and determine if any adjustments are needed prior to the Nomination Committee Meeting.
– In addition, drivers who have competed for a minimum of 10 years and reached their 55th birthday on or before Dec. 31 of the year prior to the nominating year are immediately eligible for the NHOF.
– Any driver who has competed for 30 or more years in NASCAR competition by Dec. 31 of the year prior to the nominating year is automatically eligible, regardless of age.
– Drivers may continue to compete after reaching any of the aforementioned milestones without compromising eligibility for nomination or induction.
– For non-drivers, individuals must have worked at least 10 years in the NASCAR industry.
– Individuals may also be considered who made significant achievements in the sport, but left the sport early due to a variety of circumstances.
The 24-person Nominating Committee follows…
NOMINATION COMMITTEE
NASCAR Hall of Fame: Executive Director Winston Kelley; Curatorial Affairs Manager Tom Jensen.
NASCAR Officials: Chairman / CEO Jim France; President Steve Phelps; Vice Chairman Mike Helton; Executive Vice President / Chief Racing Development Officer Steve O’Donnell; Executive Vice President & Chief Marketing Officer Jill Gregory; Senior Vice President & Chief Communications Officer Eric Nyquist; Senior Vice President, Competition Scott Miller; Managing Director, Racing Operations Ben Kennedy.
Track Owners/Operators: International Speedway Corporation CEO Lesa France Kennedy; Speedway Motorsports Inc. CEO Marcus Smith; International Speedway Corporation President John Saunders; Holland Motorsports Complex operator Ron Bennett; Martinsville Speedway President Clay Campbell; West Coast Short Track representative Ken Clapp; Atlanta Motor Speedway President Ed Clark; Rockford Speedway operator Jody Deery; former Indianapolis Motor Speedway President Tony George; Texas Motor Speedway President Eddie Gossage; Dover Motorsports CEO Denis McGlynn; Pocono Raceway board of directors member Looie Mattioli; Bowman Gray Stadium operator Dale Pinilis.
Media: Mike Joy, FOX.
(NASCAR PR)
Draft Scheduled as Live Fan Event Hosted at ISM Raceway;
Chip Ganassi Racing Earns First Pick of Draft Via Social Fan Vote
DAYTONA BEACH, Fla. (March 1, 2019) – NASCAR, 704Games and the Race Team Alliance announced today the first-ever eNASCAR Heat Pro League Draft will take place at ISM Raceway on March 10 at 8:45 a.m. MST. The inaugural draft will be conducted in Gatorade Victory Lane inside the newly designed INfield at ISM Raceway. (more…)
