Dale Earnhardt Jr. and Sun Drop Team Up in Multi-Year Partnership

Dale Earnhardt Jr. and Sun Drop Team Up in Multi-Year Partnership

MOORESVILLE, N.C. (April 6, 2023) – Dale Earnhardt Jr. and Sun Drop announced a multi-year extension to their partnership that will see the Keurig Dr Pepper-owned company serve as the primary sponsor for the NASCAR Hall of Famer in one late model race in both 2023 and 2024. This year’s race will be the CARS Tour event at North Wilkesboro Speedway on May 17.

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Earnhardt Jr. and Sun Drop Reunite for Historic Late Model Run at North Wilkesboro

Earnhardt Jr. and Sun Drop Reunite for Historic Late Model Run at North Wilkesboro

MOORESVILLE, N.C. (Aug. 2, 2022) – It’s official. Dale Earnhardt Jr. will be among the late model competitors at North Wilkesboro Speedway later this month. Today, the NASCAR Hall of Famer confirmed he’ll race a JR Motorsports entry in CARS Tour action during North Wilkesboro’s Racetrack Revival on Wednesday, Aug. 31. And he’ll do it with a familiar number and partner, dusting off the famed No. 3 and reuniting with iconic soda Sun Drop for the event.

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