enters
University of North Carolina at Charlotte Enters into Partnership with Front Row Motorsports
MOORESVILLE, N.C. (May 14, 2025)- Front Row Motorsports and the University of North Carolina at Charlotte join forces in a partnership that will bring a new, bold look to Layne Riggs’ No. 34 Ford F-150 in two races for the 2025 NASCAR CRAFTSMAN Truck Series.
UNC Charlotte’s branding will be featured at the North Wilkesboro Speedway on Saturday, May 17th and then again at the Charlotte Motor Speedway on Friday, May 23rd.
818 Tequila Enters the NASCAR Space Teaming Up With NASCAR Star Toni Breidinger
LOS ANGELES, April 23, 2025 – 818 Tequila, the award-winning brand founded by Kendall Jenner, announces its first national sports partnership with NASCAR driver Toni Breidinger. The collaboration marks a new chapter for 818 as the brand steps into the fast-growing world of motorsports and connects with a rising generation of fans, many of them women, who are helping redefine what the sport looks like today.
Mystik Lubricants Enters into Partnership with Zane Smith
- CITGARD to Return to Front Row Motorsports as an Associate Sponsor
MOORESVILLE, N.C. (April 16, 2025) – Front Row Motorsports (FRM) is proud to announce a multi-race sponsorship for Mystik® Lubricants, for select NASCAR Cup Series events with Zane Smith and the No. 38 Ford Mustang Dark Horse team as well as an all-season associate sponsorship. CITGO® CITGARD® Heavy Duty Engine Oils brand will also join Zane as an associate sponsor.
Bare Knuckle Boxing Enters into Multi-Race Partnership with Front Row Motorsports
Boxing League to Parter with Layne Riggs in Multiple Races During 2025 season
MOORESVILLE, N.C. (April 4, 2025) – Layne Riggs will bring a new look to his Ford F-150 as Bare Knuckle Boxing (BKB) and Front Row Motorsports enter an exciting, new partnership.
Originating in South Florida with combat sports legend Dada 5000 and Mike Vazquez (who in 1999 formed HRT Motorsports, NASCAR’s first Hispanic racing team), BKB is the oldest professional bare knuckle boxing company in the world and its largest in terms of roster, library and distribution. BKB is broadcasted in millions of homes across the globe, including a recent groundbreaking live television deal with VICE TV in North America. (more…)
Beef-a-Roo Enters into Partnership with Front Row Motorsports
MOORESVILLE, N.C. (March 11, 2025) – Beef-a-Roo, known for its famously delicious burgers and fresh, quality ingredients, will join Noah Gragson and Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series Season. The beloved midwestern fast casual restaurant brand has garnered a loyal fanbase for its commitment to quality food and community engagement. While the partnership with FRM is new, this is the second year Beef-a-Roo has been a primary partner on a Gragson-driven car, having sponsored him at Stewart-Haas Racing during the 2024 season. (more…)
Hettinger Racing Enters NASCAR Craftsman Truck Series Season Opener at Daytona With Driver Mason Maggio
20-Year-Old Racer To Drive No. 4 Tantillo Auto Group Chevrolet Silverado
MOORESVILLE, N.C. (Feb. 12, 2025) – Hettinger Racing has entered the season-opening NASCAR Craftsman Truck Series race at Daytona (Fla.) International Speedway with driver Mason Maggio.
New Sponsor with Nostalgic Roots Enters NASCAR in 2025
RJ Reynolds Affiliate American Snuff Company to sponsor Kaulig Racing and Ty Dillon with Grizzly Nicotine Pouches Brand
Welcome, N.C. (January 24, 2025) – Kaulig Racing announced today Grizzly Nicotine Pouches, from American Snuff Company, LLC (ASC), an affiliate of the iconic RJ Reynolds Tobacco Co., will be a major primary sponsor on the No. 10 Chevrolet with driver Ty Dillon during the 2025 NASCAR Cup Series season. (more…)
Rush Truck Centers Enters into Partnership with Front Row Motorsports
MOORESVILLE, N.C. (January 21, 2025) – Entering into their 16th year of NASCAR partnerships, Texas-based commercial vehicle dealer, Rush Truck Centers, will join Noah Gragson and Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series season. (more…)
NASCAR Legend Kurt Busch Enters Australian Race of Champions
Kurt Busch, who won the 2004 NASCAR Cup Series with the then-known Roush Racing, will race for the United States on March 7-8 at Stadium Australia.
Busch will be teammates to extreme sports legend Travis Pastrana. (more…)

