AUSTIN, TX – (January 12, 2025) – The 40th Annual Chili Bowl Nationals powered by NOS Energy Drink will be available in more homes than ever before. In an effort to grow the audience for the elite short track dirt race, FloSports will expand the stream of select live event coverage to its newly launched FloRacing 24/7 FAST channel on Prime Video and Fubo as well as FloRacing’s YouTube channel. The Chili Bowl Nationals powered by NOS Energy Drink will run from January 12–17, at the famed SageNet Center in Tulsa, Oklahoma, and will be streamed exclusively on FloRacing.
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Sigma Performance Services Racing Acquires AM Racing, Expands National Footprint with Ford Racing Support
STATESVILLE, N.C. (NOVEMBER 24, 2025) — Sigma Performance Services Racing (SPS Racing) today announced the acquisition of AM Racing, uniting two successful motorsports organizations under a single banner with the support of Ford Racing.
Beginning with the 2026 season, SPS will field entries in the O’Reilly Auto Parts Series (Xfinity Series), the ARCA Menards Series and an expanded late model program designed to accelerate driver development and engineering innovation across the team’s racing platforms.
Sam Hunt Racing Expands; Thompson and Burton Named Full-Time Drivers for 2026 Season
MOORESVILLE, N.C. (October 25,2025) – Sam Hunt Racing (SHR) announces today that the organization will expand to two full-time entries in 2026, both with full-time drivers. Dean Thompson, who broke multiple organizational records in his rookie NASCAR Xfinity Series (NXS) Season, will return to the No. 26 GR Supra. Harrison Burton, a NASCAR Cup Series winner and 2025 NXS playoff driver, will pilot the No. 24 GR Supra full-time.
Loretta Lynn Lap-a-Thon Benefitting St. Jude Children’s Research Hospital Expands Love Moto Stop Cancer Initiative with Athlete Fundraising
- Loretta Lynn Country’s Single-Largest Motocross Event Continues Fight Against Childhood Cancer
ELLENTON, Fla. / MORGANTOWN, W.V. (July 17, 2025) – The SMX LeagueTM, in partnership with MX Sports, is excited to announce the return of the Loretta Lynn Lap-a-Thon Benefitting St. Jude Kids at the 44th Monster Energy AMA Amateur National Motocross Championship in support of St. Jude Children’s Research Hospital. This athlete-driven fundraising event is a part of the continued expansion of the Love Moto Stop Cancer initiative that also includes the Monster Energy AMA Supercross Championship, the Pro Motocross Championship, and the SMX World Championship.
Roto-Rooter Expands into Multi-Year Relationship with JR Motorsports, Dale Earnhardt Jr.
- Partnership with Leading Plumbing Company to Include Multiple JRM Properties
MOORESVILLE, N.C. (July 12, 2025) – JR Motorsports announced today that Roto-Rooter, a leading provider of plumbing, drain cleaning, and water cleanup services will return to the organization as a primary partner for seven NASCAR Xfinity Series events each year beginning in 2026, including races with Justin Allgaier and additional JRM drivers to be established at a later date. In addition to their return to the NXS and full-season associate with the team’s Late Model program, Roto-Rooter will also expand their partnership to include a personal service agreement with NASCAR Hall of Famer Dale Earnhardt Jr.
Tablo TV Expands Partnership with Ryan Ellis, DGM Racing
- Tablo TV to Adorn the No. 71 at Mexico City, Kansas City, and Talladega Superspeedway
Lake Wales, Fla., (June 4, 2025) – As NASCAR makes its historical return to Mexico City, DGM Racing and Ryan Ellis are proud to announce additional races with Tablo TV, a subscription-free over-the-air (OTA) DVR and streaming device. Tablo TV is redefining its sponsorship with Ellis and DGM Racing’s No. 71 Chevrolet by adding an in-car camera at each primary-sponsored race, including Autódromo Hermanos Rodríguez in Mexico City, Kansas Speedway, and Talladega Superspeedway during the NASCAR Playoffs.
Pinnacle Financial Partners Expands Relationship with 23XI Racing in Multi-Year Partnership
- Pinnacle to be featured at select NASCAR Cup Series races with Tyler Reddick and the No. 45 team
Nashville, Tenn. (May 20, 2025) – 23XI Racing announced today that Pinnacle has expanded its relationship with the team in a multi-year partnership that makes Pinnacle the official banking sponsor of Tyler Reddick and the No. 45 team. The Nashville-based firm is a leading financial institution located in urban markets across the Southeast. Pinnacle has been an associate partner with Reddick and 23XI since 2023, but this partnership expansion marks the first time Pinnacle will have a featured, brand-focused design on the No. 45 Toyota Camry XSE.
Phil’s Heating and Air Expands Partnership with Greg Van Alst at Bristol Motor Speedway
BRISTOL, Tenn: NASCAR Xfinity Series driver Greg Van Alst confirmed today the expansion of his relationship with Phil’s Heating and Air, who will serve as the primary partner of Joey Gase Motorsports with Scott Osteen entry for this Saturday afternoon’s SciAps 300 at Bristol (Tenn.) Motor Speedway.
Grizzly Nicotine Pouches Expands Kaulig Racing Partnership
Will Join AJ Allmendinger for Four NASCAR Cup Series Races
Lexington, N.C. (April 7, 2025) – Positive news continues for Kaulig Racing as it announced today an expansion of its partnership with Grizzly Nicotine Pouches for the 2025 NASCAR Cup Series season.
SafetyCulture Expands Partnership with Trackhouse Racing
Global Technology Company to Serve as Primary Sponsor in Eight NASCAR Cup Races, Will Appear on Shane van Gisbergen and Ross Chastain Chevrolets in 2025 season
Concord, North Carolina – When three-time Supercar Champion Shane van Gisbergen left his native New Zealand and came to America to pursue a NASCAR dream he brought along some of his friends, including global technology company SafetyCulture.
SafetyCulture dipped its toe in the NASCAR waters as Trackhouse Racing’s Official Workplace Operations Partner in 2024, while also serving a full season as an associate partner and the primary sponsor in four of Van Gisbergen’s Xfinity Series races. SafetyCulture was also the primary sponsor when he drove in the Cup Series race at Daytona (Fla.) International Raceway in August. (more…)