experience

NASCAR & Elevate Partner to Create “NASCAR ONE Fueled by Elevate,” A New Premium Experience Program with Offerings Across 13 Racetracks

NASCAR & Elevate Partner to Create “NASCAR ONE Fueled by Elevate,” A New Premium Experience Program with Offerings Across 13 Racetracks

DAYTONA BEACH, Fla. (April 10, 2025) – Today Elevate, an award-winning, global integrated agency network helping properties in sports and beyond, has announced a partnership with NASCAR to co-develop NASCAR’s new experiential premium hospitality program: NASCAR ONE Fueled by Elevate. The multi-year partnership will see Elevate Experiences, the agency’s best-in-class premium event and experiential hospitality division, develop unique premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 NASCAR racetracks.

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NASCAR & Elevate Partner to Create “NASCAR ONE Fueled by Elevate,” A New Premium Experience Program with Offerings Across 13 Racetracks Read More

HARMAN Becomes NASCAR Technology Partner to Enhance Audio Experience for Racing Fans

HARMAN Becomes NASCAR Technology Partner to Enhance Audio Experience for Racing Fans

HARMAN International has become a NASCAR technology partner, aimed at delivering premium audio experiences for racing fans through future racetrack audio upgrades. This partnership enables NASCAR to design and implement high-quality integrated audio systems using HARMAN Professional Solutions brands, including JBL Professional loudspeakers, Crown amplifiers, BSS digital signal processing, and more, the company says. (more…)

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Voldex Partners with NASCAR To Launch Dynamic Year-Long Racing Experience in Driving Empire

Voldex Partners with NASCAR To Launch Dynamic Year-Long Racing Experience in Driving Empire

February 12, 2025 – Just in time for the DAYTONA 500, leading Roblox developer Voldex announced its partnership with NASCAR to bring a year of authentic NASCAR fun to top Roblox racing game, Driving Empire. Starting February 14, Driving Empire players and NASCAR fans can look forward to high-octane updates and events, starting with the DAYTONA 500. Throughout the year, Driving Empire will release new NASCAR content like cars, liveries, races, events, UGC items and more. Players will dive into the action by racing official NASCAR vehicles from Toyota, Ford, and Chevrolet at the famed Daytona International Speedway.

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How Saudi Racer Dania Akeel Gained Her First Dakar Rally Experience – as a Spectator

How Saudi Racer Dania Akeel Gained Her First Dakar Rally Experience – as a Spectator

Saudi Arabian rally driver Dania Akeel, a rising star in the motorsport world, has shared how her first exposure to the Dakar Rally as a spectator helped shape her journey to becoming a top-10 finisher in one of the most grueling events in motorsport. Now preparing for her fourth professional Dakar Rally in 2025, Akeel reflects on the insights she gained from her initial role at the Dakar, offering valuable lessons for both aspiring competitors and fans alike. (more…)

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Bring a Trailer Podcast Featuring Skip Barber Details Dual Skip Barber Experience Auction Benefitting the Motorsports Hall of Fame of America

Bring a Trailer Podcast Featuring Skip Barber Details Dual Skip Barber Experience Auction Benefitting the Motorsports Hall of Fame of America

DAYTONA BEACH, Florida (September 13, 2024) – The most recent Bring A Trailer (BaT) Podcast on automotive auction leader www.bringatrailer.com features 2025 Motorsports Hall of Fame of America (MSHFA) inductee Skip Barber and MSHFA President George Levy. Along with Host Alex Porter, the trio “Talks Racing” and more for over 30 minutes and discusses the current BaT fundraising auction for the MSHFA offering a unique two-tiered experience celebrating the American motorsports icon and racing school pioneer on his induction in the MSHFA’s Class of 2025. (more…)

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Bring a Trailer Podcast Featuring Skip Barber Details Dual Skip Barber Experience Auction Benefitting the Motorsports Hall of Fame of America Read More

RFK Racing Enhances Trackside Experience with Cutting-Edge Pitbox Video Boards

RFK Racing Enhances Trackside Experience with Cutting-Edge Pitbox Video Boards

CONCORD, N.C. (Feb. 6, 2024) – In connection with the launch of the RFK TeK Alliance, RFK Racing is set to elevate the race-day atmosphere with the introduction of state-of-the-art video boards on its pitboxes, debuting at the upcoming Daytona 500 weekend. This innovative addition aims to provide fans, teams, and partners with an immersive and dynamic viewing experience, showcasing dynamic graphics and engaging content. (more…)

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