Fairfield, OH — November 25, 2025 — The International Hot Rod Association (IHRA) is proud to announce the launch of the IHRA Stock Car Series, a bold new division built to restore the true essence of grassroots stock car racing. The series emphasizes driver talent, balanced competition, and fair, cost-controlled rules—while delivering a national platform
grassroots
Grassroots Glory: NASCAR Stars To Battle Short Track Standouts Throughout NASCAR All-Star Week
- Big Names, Big Battles: Kyle Busch, Josh Berry, Ryan Newman, Corey LaJoie, Bobby Labonte and others join stacked fields of rising stars in lead-up events to All-Star Race
- Additional races include the zMAX CARS Tour Reverend Whiskey 75 Pro Late Model race on Thursday; the zMAX CARS Tour Window World 100 Late Model Stock Car race on Friday; the NASCAR Craftsman Truck Series’ Window World 250 on Saturday; and the NASCAR Whelen Modified Tour’s FaithFest Evangelistic Ministries 150 on Sunday
- Quadruple and Triple Duty Drivers: Young talents like Connor Jones, Kaden Honeycutt and Luke Baldwin will attempt multiple events throughout the week; Fans can get tickets to all the action by visiting northwilkesborospeedway.com
NORTH WILKESBORO, N.C. (May 14, 2025) — In addition to the fan-favorite cars and stars of the NASCAR Cup Series, a packed lineup of grassroots racers will take on North Wilkesboro Speedway during NASCAR All-Star Race Week. Fans can expect more on-track action than ever before, including the NASCAR Craftsman Truck Series’ Window World 250 on Saturday, the zMAX CARS Tour’s Reverend Whiskey 75 Pro Late Model race on Thursday, the Window World 100 Late Model Stock Car race on Friday and the NASCAR Whelen Modified Tour’s FaithFest Evangelistic Ministries 150 on Sunday afternoon, prior to the All-Star Open and All-Star Race main events.
Black’s Tire Celebrates Grassroots Racing with Kaulig Racing
LEXINGTON, N.C. (February 27, 2025) – For the third consecutive year, Kaulig Racing has teamed up with Black’s Tire Service (BTS) to celebrate grassroots racing in NASCAR. BTS, a longtime partner in NASCAR, will be the primary sponsor onboard Kaulig Racing’s No. 16 Chevrolet with driver Christian Eckes for the NASCAR Xfinity Series (NXS) races at Darlington Raceway (Saturday, April 5) and Rockingham Speedway (Saturday, April 19). (more…)
NASCAR® and FloSports Sign Multi-Year Media Extension
Partnership Reinforces NASCAR and FloSports investment in grassroots racing with NASCAR Whelen Modified Tour, ARCA East and West, zMAX CARS Tour, Snowball Derby, and more premier short track racing events streamed exclusively on FloRacing
DAYTONA BEACH, Fla. & AUSTIN, Tx – (November 21, 2024) – National Association for Stock Car Auto Racing, LLC (“NASCAR”) and FloSports, today announced a multi-year extension of its media partnership that will focus on elevating the nation’s premier grassroots racing events and allow them to invest in the sport of short track racing.
NASCAR, NBC Sports Announce 2023 Grassroots Racing Coverage on CNBC
DAYTONA BEACH, Fla. (Feb. 17, 2023) – NASCAR and NBC Sports announced today broadcast coverage for the 2023 slate of grassroots races on CNBC, including events in the ARCA Menards Series East and West, and NASCAR Whelen Modified Tour.
CNBC will air tape-delayed coverage of every race from the ARCA Menards Series East and West – except those that are combined events. (more…)
Keselowski Enters Prestigious Snowball Derby
CONCORD, N.C. (Nov. 22, 2022) – The Snowball Derby is known as one of the biggest stock car events in the country, and this year it will feature RFK Co-Owner and Driver Brad Keselowski, who will wheel the No. 6 in arguably the most prestigious grassroots event of the year. (more…)
NASCAR, NBC Sports Announce 2022 Grassroots Racing Coverage on USA Network
DAYTONA BEACH, Fla. (Feb. 23, 2022) – NASCAR and NBC Sports announced today broadcast coverage for the 2022 slate of grassroots races on USA Network, including events in the ARCA Menards Series East and West, and NASCAR Whelen Modified Tour.