CHARLOTTE, N.C. (October 1, 2025) – IROC Holdings LLC and General Motors announced today that Chevrolet is now the presenting sponsor of IROC. This renewed relationship builds on a storied history between the two brands that has seen Chevrolet front and center for countless moments in IROC’s history.
IROC
Star-Studded IROC field Ready To Steal The Show At Monterey Historics
Marshall Pruett of Racer reports that (s)omething extraordinary is on the Rolex Monterey Motorsports Reunion schedule this week at WeatherTech Raceway Laguna Seca… IROC.
Separate from the event-wide celebration of Formula 1’s 75th anniversary and many of the familiar classes that appear every August, a field of 26 cars hailing from all eras of the International Race of Champions – the former IROC series – will bring a new wrinkle to North America’s version of the Goodwood Road Racing Festival.
NASCAR Legends Jeff Gordon, Mark Martin, Bill Elliott, Ken Schrader and Bobby Labonte Confirmed for IROC Race Group at 2025 Rolex Monterey Motorsports Reunion
Al Unser Jr. Joins as Honorary Pace Car Driver
MONTEREY, Calif., January 31, 2025—NASCAR legends Jeff Gordon, Mark Martin, Bill Elliott, Ken Schrader and Bobby Labonte will join Danny Sullivan and Scott Pruett to compete in the IROC race group during the Rolex Monterey Motorsports Reunion August 13-16 at WeatherTech Raceway Laguna Seca.
Lime Rock Park: Did You Get Your 2025 Tickets Yet? Plus, IROC Recap Video
2025 packs eight epic event weekends, from the roaring Trans Am Memorial Day Classic to the long-awaited return of NASCAR and the legendary Historic Festival, now in its 43rd year.
As always, free entry for veterans, active military, and kids under 12, plus perks like premium parking with a Season Pass. Don’t miss a moment of the wheel-to-wheel action—get your tickets today at limerock.com/tickets! (more…)
IROC Reunion at Lime Rock Park Draws Huge Crowds
CHARLOTTE (July 25, 2024) – This past weekend saw something that had not happened in nearly 20 years; actual IROC cars racing on track. Thousands of race fans flocked to Lime Rock Park July 19-20 to see IROC present two nostalgic days of on-track racing. (more…)
IROC Returns! Legendary Drivers Reunited With Historic IROC Race Cars! (Behind The Scenes)
Ray Evernham and Rob Kaufmann recently announced that they had acquired the rights to the historic International Race Of Champions (IROC) series that Roger Penske had started in the early 70s and run until 2006.
True Value Sponsors Return of IROC (This Weekend!)
(July 17, 2024) – True Value is proud to once again partner with IROC (International Race of Champions) to celebrate the best of the best in the racing world at the upcoming IROC event scheduled for July 19-20 at Lime Rock Park. True Value was a title sponsor of the IROC Series for decades, with the final year of the partnership in 2003. This is the first IROC event in nearly 20 years. (more…)
Drivers and Cars Confirmed for IROC Event at Lime Rock Park, July 19-20
CHARLOTTE (June 6, 2024) – An impressive lineup of drivers and cars have been confirmed for the first IROC event in more than 20 years. Scheduled for July 19-20 at Lime Rock Park, the IROC event will enhance an already exciting SpeedTour All-Star Race weekend. Featuring both an on-track racing exhibition and static display, the event will reunite original IROC competitors with cars raced in the legendary series. (more…)
IROC Returns July 19-20 at Lime Rock Park
CHARLOTTE (April 19, 2024) – IROC Holdings LLC has announced the first IROC event to be held in nearly 20 years is set to take place July 19-20 at Lime Rock Park as part of the SpeedTour All-Star Race weekend. Featuring both an on-track racing exhibition and static display, the event will reunite original IROC competitors with cars actually raced in the legendary series.
Track Talk Column – What’s New in the Racing World?
What’s new in the racing world? How about the Andretti Clan trying to make a return to the F1 World. However, they are getting kept out for many reasons.