DAYTONA BEACH, Fla. (Aug. 22, 2024) – Today marks a moment worth savoring, as America’s No. 1 motorsport and the nation’s No. 1 meat snack brand join forces to help race fans feed their wild side. NASCAR and Jack Link’s together announced that the U.S. meat snacks market leader has become an Official Partner of NASCAR through a multi-year agreement set to begin in 2025.
“Much like NASCAR, Jack Link’s built itself from a determined pioneer into a household brand committed to delivering quality to its customers while having some fun along the way,” said Michelle Byron, NASCAR Executive Vice President and Chief Partnership and Licensing Officer. “Jack Link’s fits perfectly as an Official Partner of NASCAR and we’re eager for everyone involved to enjoy the benefits of catering to the most passionate and loyal fans in all of sports.”
