Westel, Tennessee (September 22nd, 2023) – Flatrock Motorsports Park and Motorclub today announced the Sports Marketing Group (SMG), a global sports communications agency, has been selected to support its international motorsport communication program and digital strategy.
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LAKEVILLE, CT (6 December 2022)- Building on the momentum of a record-breaking 2022 season, Lime Rock Park announced today that Jamie Kistner has joined the track as Director of Sales and Marketing for the iconic Connecticut circuit.
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ELKHART LAKE, Wis., May 12, 2021 – Jockey International, a 145-year-old brand recognized for its premium underwear and apparel, has signed on to be the title sponsor of the NASCAR Cup Series race at Road America on the Fourth of July. This year’s race will be known as the Jockey Made in America 250 presented by Kwik Trip. The green flag will fly on the event at approximately 1:30 pm CST, and the race will be aired LIVE on NBC.
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Waterbury, VT and Naples, ME — American-Canadian Tour (ACT) and Pro All Stars Series (PASS) have released the entry forms for the next two Outlaw Open Modified Series events at Connecticut’s Thompson Speedway Motorsports Park. The Nutmeg State 75 on Wednesday, June 16 and the Spirit of 76 on Wednesday, July 7 are part of a six-division card for the track’s 82nd summer of racing.
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CONCORD, N.C. (May 7, 2021) – Superstar Racing Experience (SRX) and Speed51.com have formed a partnership ahead of SRX’s inaugural season with Speed51.com serving as the series’ short-track content marketing partner for the 2021 season. SRX is a six-race short-track series airing this summer on Saturday nights in primetime on CBS. It features drivers from an array of motorsports backgrounds competing in identically prepared racecars on a variety of tracks.
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May 6, 2021 (Katy, Texas) – Today, Igloo released three new NASCAR-licensed Playmate coolers that expand upon their previously released special-edition Playmate series. Featuring custom artwork inspired by driver Martin Truex Jr., a limited-edition Chase Elliott Hooters design honoring Alan Kulwicki and a retro NASCAR design, these new Playmate Pal coolers — launching ahead of the Official Throwback Weekend of NASCAR at Darlington Raceway May 7–9, 2021 — are available now at igloocoolers.com/NASCAR.
Read MoreChemung, N.Y. – (May 1, 2021) – Chemung (N.Y.) Speedrome will provide the stage for the Race of Champions Modified Series return to racing in its home state of New York. The series was “idle” in the Empire State during the 2020 season due to the Covid-19 pandemic that wreaked havoc worldwide. With life returning to normal, the series will set out to face the challenging Southern Tier oval on its traditional May date.
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In what is one of the longest continuous marketing partnerships in short track racing across the country Riverhead Raceway management announced Saturday during the track’s second practice day that Buzz Chew Auto Group would return for the 2021 NASCAR Advance Auto Parts Weekly Series. The return of the Southampton, L.I. based auto & truck dealership to the Riverhead fold marks the 37th consecutive season of marketing partnership between the two parties complete with a new twist for 2021.
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Solon, OH…Permatex®, a leading innovator in chemical technology for automotive maintenance and repair, has announced that the company will continue its sponsorship of the StarCom Racing Team for two key races during the 2021 NASCAR Cup Series. This marks the third consecutive season that Permatex will be a primary sponsor for the Permatex StarCom 00 Camaro, helmed for the second straight year by driver Quin Houff.
Read MoreLoudon, NH — Reigning American-Canadian Tour (ACT) champion Jimmy Hebert of Williamstown, VT finally scored a long-awaited victory at Loudon’s New Hampshire Motor Speedway (NHMS) on Sunday, April 18 in the inaugural Northeast Classic. Hebert was awarded the win following post-race technical inspection, giving the veteran a triumph he’d been chasing for his entire decade-long Late Model career.
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