Spire Motorsports Partners With Drydene for Drydene 400

CONCORD, N.C. (May 11, 2021) – Spire Motorsports announced today that Drydene will serve as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 1LE in Sunday’s NASCAR Cup Series (NCS) Drydene 400 at Dover International Speedway.

Spire Motorsports to Pay Tribute to Alan Kulwicki in Goodyear 400

CONCORD, N.C. (May 5, 2021) – Spire Motorsports will pay tribute to 1992 NASCAR Cup Series Champion and 2019 NASCAR Hall of Fame Inductee Alan Kulwicki with a special throwback paint scheme aboard Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 1LE during the Official Throwback Weekend of NASCAR in Sunday’s Goodyear 400 at Darlington Raceway.

Watkins Glen International Names Aug. 6 ARCA Menards Series Race ‘Clean Harbors 100 at The Glen’

Watkins Glen, N.Y. (April 28, 2021) – Watkins Glen International announced a partnership that will name the Aug. 6 ARCA Menards Series race for Clean Harbors – North America’s leading provider of environmental and industrial services. The 41-lap, 100-mile event will be called the Clean Harbors 100 at The Glen.

Spire Motorsports, Corey LaJoie Partner with ARK.io for Martinsville

CONCORD, N.C. (April 8, 2021) – ARK.io will serve as the primary sponsor of Spire Motorsports’ No. 7 Chevrolet Camaro ZL1 1LE and driver Corey LaJoie in Saturday night’s NASCAR Cup Series Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway.

Richmond Raceway & Sheetz Partner on the Naming Rights to RICHMOND NATION Season Ticket Program

RICHMOND, Va. (March 10, 2021) – Richmond Raceway and Sheetz extend their multi-year partnership to include the naming rights of the track’s long-time season ticket program, RICHMOND NATION. The nation’s fastest-growing family-owned and operated convenience retailer will continue as the Official Convenience Store of Richmond Raceway. The official name of the season ticket program will now be RICHMOND NATION presented by Sheetz.

KING’S HAWAIIAN, NASCAR Bake Multiyear Track Partnership

DAYTONA BEACH, Fla. (March 9, 2021) – NASCAR and King’s Hawaiian announced today a multiyear track official partnership that secures the family-owned bakery naming rights to dining areas at four NASCAR-owned facilities – Daytona International Speedway, Kansas Speedway, Richmond Raceway and Phoenix Raceway.

2021 Daytona 500 TV Ratings

Last Sunday’s NASCAR Daytona 500 averaged a 2.8 rating and 4.83 million viewers on FOX, easily the lowest in the history of the race. Ratings fell 36% and viewership 34% from the previous low set last year, when most of the race was run on a Monday afternoon (4.4, 7.33M).

NASCAR Cup Series News & Notes – Daytona Road Course

For the first time in a NASCAR Cup Series season (1949-2021) the schedule calls for the series to visit seven different road course tracks – Daytona International Speedway Road Course, Circuit of The Americas (COTA), Watkins Glen International, Sonoma Raceway, Indianapolis Motor Speedway Road Course, Charlotte Motor Speedway Road Course (ROVAL) and Road America. The previous most the NASCAR Cup Series competed on in one season was four back in 1964 and 1957.

SPIRE MOTORSPORTS PARTNERS WITH NETFLIX TO PROMOTE “THE CREW” FOR O’REILLY AUTO PARTS 253

CONCORD, N.C. (February 17, 2021) – A new season breathes new life into the spirit of any sports fan. Major League Baseball fans live for Opening Day. Alumni and die hards alike, bask in the glory of the first kick signaling a new season of college football. For National Hockey League fans, the drop of the first puck is a long-awaited moment that began immediately after the previous season’s champion hoisted the Stanley Cup.

Kevin James to Serve as Grand Marshal of NASCAR Cup Series Race on DAYTONA Road Course Race; CeCe Winans to Perform National Anthem

DAYTONA BEACH, Fla. (Feb. 15, 2021) – Daytona International Speedway announced today that Kevin James, the star and executive producer of the sitcom “The Crew” for Netflix, now streaming on NETFLIX, will serve as the Grand Marshal for this Sunday’s NASCAR Cup Series race on the DAYTONA Road Course (FOX, MRN Radio and SiriusXM NASCAR Radio).