Honoring Our Heroes With Coca-Cola … Every Memorial Day, Coca-Cola is proud to support America’s frontline heroes and their families, especially the men and women who have made the ultimate sacrifice for our nation, at the Coca-Cola 600 in Charlotte. The No. 3 Coca-Cola Chevrolet Camaro ZL1 features a poignant quote from President James Garfield’s speech in Arlington Cemetery on the first-ever Memorial Day in 1868. This quote speaks to the courage and dedication all servicemen and service women have as they protect us each and every day.
“We do not know one promise these men made, one pledge they gave, one word they spoke; but we do know they summed up and perfected, by one supreme act, the highest virtues of men and citizens. For love of country they accepted death, and thus resolved all doubts, and made immortal their patriotism and their virtue.”- James A. Garfield
With this car design, Coca-Cola is not only paying tribute to the long-standing traditions of Memorial Day, but also shining a spotlight on the true meaning of the holiday by honoring all the military men and women who died in service for their country and the families they left behind.
The design of the car represents the strength and courage of America’s military heroes. From the red, white and blue color scheme, to the five stars around the car representing the branches of the military, to the bottle wrapped in a ribbon, to the future-President Garfield’s speech at the first Memorial Day remembrance at Arlington Cemetery, we wanted to pay homage with symbols of reverence for those service members who sacrificed their lives for our great nation.
Tracker Off Road … Dillon’s No. 3 Chevrolet Camaro ZL1 1LE prominently features TRACKER ATVs, a game-changing new line of all-terrain vehicles and side-by-sides offering breakthrough performance, service and value in the off-road industry. TRACKER OFF ROAD was born out of a powerhouse partnership formed between Bass Pro Shops and TRACKER founder Johnny Morris and Textron Specialized Vehicles, bringing together the undisputed world leader in boating with a global leader in innovation and technology.
Bass Pro Shops … Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.” Bass Pro Shops has a long relationship with NASCAR, dating back to 1998. For more information, visit
http://www.basspro.com/. E-Z-GO …E-Z-GO is an iconic, world-renowned brand in golf cars and personal transportation vehicles. Products sold under the E-Z-GO brand include RXV® and TXT® fleet golf cars, Freedom® RXV and Freedom TXT personal golf cars, E-Z-GO Express™ personal utility vehicles, and the 2Five® street-legal low-speed vehicle. Known for innovation in electric-vehicle technology, E-Z-GO’s newest offerings include the ELiTE series of lithium-ion powered golf cars and PTVs, and the company’s exclusive 72-volt AC electric powertrain found in its latest Express series vehicles. Founded in 1954 in Augusta, Ga., E-Z-GO became part of Textron Inc. in 1960, and today operates as part of the company’s Textron Specialized Vehicles division.
Austin Dillon Teams up with GM BuyPower Card to Help Local Community … Through his collaboration with the GM BuyPower Card, Austin Dillon is coming to the aid of his local community with a contribution to Pit Stops for Hope. Pit Stops for Hope is a charitable collaboration within the racing community focused on addressing educational and nutritional needs among the youth. Funds from the contribution will provide meals and educational materials to families struggling with various hardships associated with COVID-19 in the Piedmont-Triad and Charlotte areas. To learn more about Pit Stops for Hope or to make a contribution, visit
www.pitstopsforhope.org. 600 Miles of Remembrance … Dillon and the No. 3 team will participate in 600 Miles of Remembrance on Memorial Day Weekend. Dillon’s name will be replaced on his race car windshield header with the name of a fallen military service member for the Coca-Cola 600 at Charlotte Motor Speedway. The No. 3 team will feature Chief Special Warfare Operator Navy SEAL Eric F. Shellenberger.
AUSTIN DILLON QUOTES:
Big weekend for you going to your hometown track with a special paint scheme …“It is really cool to have a brand like Coca-Cola behind you at the Coke 600. I’m really looking forward to the opportunity. This is special to me. It’s in my backyard. I have a lot of friends and family watching this race. A couple years back, winning the Coca-Cola 600, there was nothing like it. Being tied with Coca-Cola from the beginning of my Cup Series career and getting to represent Coca-Cola in a full paint out with a patriotic scheme, it’s special. We have an awesome looking car for the 600 that spotlights the true meaning of the holiday.”
How hard is it to chase track conditions in the Coca-Cola 600? It’s the longest race of the season …
“It is difficult. It’s a long day, and you’ve really got to stay up-to-date with your car and be ahead of the adjustments. Anything can happen in 600 miles, so you are always in the race. That is the good part of it. Stage racing is fun and interesting there also.”
What does it mean to you to be able to race at Charlotte Motor Speedway?
“I’ve been so fortunate to be able to have come here since I was a little kid and watch races right inside turn one from my grandfather’s condo. I’ve seen so many laps at Charlotte Motor Speedway and have seen a lot of guys from RCR run well at the track. I watched Jimmie Johnson dominate for years. It’s been a good track for me and I always enjoy coming to Charlotte Motor Speedway. This year, it’s even more special to have the opportunity to race and I have to commend NASCAR for all of the steps they’ve taken to put protocols into place that get us back racing safely.”