NASCAR and Recast launch its new partnership to increase viewership options and drive fan engagement in select international markets
Edinburgh, Scotland, April 10, 2025 – NASCAR, America’s premier motorsport organization, has partnered with Recast, the premium fintech-for-media company to enhance access for motorsports fans worldwide.
Lake Wales, Fla., (April 8, 2025) – DGM Racing announced that Mike Albert Fleet Solutions (Mike Albert), one of the nation’s top 10 fleet management companies, is revving up its sponsorship game by joining forces with NASCAR Xfinity Series driver Ryan Ellis. Mike Albert will adorn DGM Racing’s No. 71 Chevrolet as a year-long associate with a full primary at Daytona International Speedway. (more…)
Barre, VT & N. Woodstock, NH – Thunder Road Speedbowl and White Mountain Motorsports Park officials jointly announced today a landmark partnership with Barre, Vermont’s Absolute Spill Response. The local specialists in environmental and industrial clean up have partnered to support the Safety Team of the two sister tracks in providing new and improved waste oil containment systems and speedi-dry solutions to keep both the Thursday and Saturday night programs running smoothly after any on-track calamity!
Four-time NASCAR Whelen Modified Tour champion Justin Bonsignore announced today a partnership for the NASCAR Xfinity Series event at Bristol Motor Speedway on April 12 with Joe Gibbs Racing.
Bonsignore welcomes KBM Commercial Properties and Highway Self Storage to the side of the No. 19 Toyota GR Supra for the SciAps 300.
Toni Breidinger to Drive CBYD Tundra at Historic Connecticut Road Course
MOORESVILLE, N.C. (April 3, 2025) – TRICON Garage (TRICON) is pleased to announce a new partnership with Call Before You Dig Inc. (CBYD) and Manafort Brothers, Inc for the NASCAR Craftsman Truck Series (NCTS) debut at Lime Rock Park. CBYD, a Connecticut-based non-profit dedicated to promoting excavation safety will serve as the primary partner on Toni Breidinger’s No. 5 Toyota Tundra TRD Pro for the event. (more…)
The future is bright as the Boys & Girls Club of the Blue Ridge 200 will shine under the lights on Friday night
MARTINSVILLE, Va. (March 20, 2025) – The future of both NASCAR and the Blue Ridge region is bright as Martinsville Speedway combines forces with the local Boys & Girls Club chapter for the Friday night NASCAR CRAFTSMAN Truck Series on March 28 at 7:30 p.m.
Halo By Orthene and PREMA Racing are proud to announce the commencement of an Official Global Partner agreement starting from the upcoming 2025 season.
The culmination of nearly 50 years of chemical engineering expertise and a litany of pioneering innovations, Halo is the pinnacle of racing brake fluid, designed specifically for top-tier professional motorsport. The company aims to shift the concept of brake fluid from a mere commodity to a performance-enhancing superfluid. (more…)
CHARLOTTE, N.C. (Feb. 11, 2025) – Reigning Daytona 500 champion and NASCAR Cup Series star William Byron has teamed up with CELSIUS, the premium lifestyle brand and creator of CELSIUS energy drinks and CELSIUS HYDRATIONTM powder sticks, formulated to inspire people to LIVE FITTM. Known for supporting active lifestyles with ESSENTIAL ENERGYTM, CELSIUS welcomes Byron to their growing roster of athletes and continues to expand its presence in motorsports with this exciting partnership.
February 12, 2025 – Just in time for the DAYTONA 500, leading Roblox developer Voldex announced its partnership with NASCAR to bring a year of authentic NASCAR fun to top Roblox racing game, Driving Empire. Starting February 14, Driving Empire players and NASCAR fans can look forward to high-octane updates and events, starting with the DAYTONA 500. Throughout the year, Driving Empire will release new NASCAR content like cars, liveries, races, events, UGC items and more. Players will dive into the action by racing official NASCAR vehicles from Toyota, Ford, and Chevrolet at the famed Daytona International Speedway.
MOORESVILLE, N.C. (February 10, 2025) – In bowling circles, a turkey accounts for three strikes in a row.
