CONCORD, N.C. (Jan. 31, 2023) – Kelley Blue Book, a Cox Automotive company and your one-stop resource for researching new and used cars, has extended its sponsorship of Hendrick Motorsports and champion driver Chase Elliott with a two-year contract renewal. (more…)
CONCORD, N.C. (Jan. 30, 2023) – RFK Racing has announced that King’s Hawaiian, the iconic bread company that joined the team in 2022, has returned in an expanded role and will serve as a primary partner for Brad Keselowski and the No. 6 team in multiple races in 2023 and beyond.
Hinwil, 27 January 2023 – 2023 will mark a new dawn for Alfa Romeo F1 Team Stake as the announcement of a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands, Stake, creates a new identity for the team. Multiple business industries are grouped under the Stake umbrella brand, and together, create one of the most comprehensive entertainment packages globally. This makes Stake one of the freshest and most aspirational brands in the world. (more…)
CONCORD, N.C. (Jan. 26, 2023) – RFK Racing has announced that Solomon Plumbing, who joined the team in 2022, has expanded its partnership in 2023 and beyond. The Michigan-based company will serve as the primary for multiple races on NASCAR Champion Brad Keselowski’s No. 6 Ford this season, kicking off at Richmond Raceway in April.
CHARLOTTE (January 25, 2023) – Leading marketing agency Array Sports + Entertainment is pleased to announce a new partnership with AM Racing for 2023. As AOR, Array Sports will service the motorsports program’s growing sponsorship and business development needs. The agency will also help AM Racing develop brand messaging and experiential events to engage and excite existing fans while creating new ones. (more…)
MOORESVILLE, N.C. (January 24, 2023) – For the third consecutive season, Boot Barn, the largest western and work wear retailer in the nation, will partner with Front Row Motorsports (FRM). Expanding their partnership, Boot Barn will be the primary partner of the No. 38 Ford Mustang team for four races in the NASCAR Cup Series and will continue their partnership with the No. 38 Ford F-150 NASCAR Craftsman Truck Series championship team.
MOORESVILLE, N.C. (January 20, 2023) – Community Choice Financial, a holding company that provides financial services primarily to under-served consumers, will return their newly acquired Speedy Cash brand to the NASCAR Cup and NASCAR Craftsman Truck Series with Front Row Motorsports. (more…)
CONCORD, N.C. (January 19, 2023) – Spire Motorsports and CELSIUS® have reached a multi-race partnership for the 2023 NASCAR Cup Series season beginning with the 65th running of the of the Daytona 500 where the healthier energy drink alternative will serve as the primary sponsor of Corey LaJoie’s No. 7 Chevrolet Camaro ZL1.
CONCORD, N.C. (Jan. 19, 2023) – RFK Racing has announced that Castrol®, a partner of the team since 2019, has again expanded its partnership with the championship organization as part of a multi-year renewal. The iconic brand will continue to serve as the team’s official oil partner, while expanding its presence on Brad Keselowski’s No. 6 Ford Mustang. Castrol will also be featured as a primary partner on both RFK entries during the 2023 season, highlighting the Castrol Edge brand.
MOORESVILLE, N.C. (January 18, 2023) – Ruedebusch Development and Construction (RDC) is building a future with Todd Gilliland and the No. 38 Front Row Motorsports team. The full-service commercial construction and real estate development company becomes one of the the anchor partners of the sophomore NASCAR Cup Series driver. The RDC branding will be featured on Gilliland and the No. 38 Ford Performance Mustang in five events in 2023. (more…)
