Holley Performance Brands Set to Engage Nearly Half Million High-Performance Enthusiasts During Exciting 2024 Event Season

Holley Performance Brands Set to Engage Nearly Half Million High-Performance Enthusiasts During Exciting 2024 Event Season

BOWLING GREEN, Ky. – March 14, 2024 – Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its full schedule of experiential marketing events taking place in 2024. Launching in April, the upcoming event season showcases Holley’s continued commitment to strengthening its customer focus in its aftermarket vertical groupings, including Domestic Muscle, Late Model Truck & Off Road, Euro & Import, and Safety & Racing.

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Front Row Motorsports Extends Relationship with Ford Performance – Begins New Strategic Alliance with Team Penske

Front Row Motorsports Extends Relationship with Ford Performance – Begins New Strategic Alliance with Team Penske

MOORESVILLE, N.C. (February 15, 2024) – In the beginning of its 20th anniversary season, Front Row Motorsports (FRM) has announced a renewed and strengthened relationship with Ford Performance. The renewal coincides with a new technical alliance with the defending NASCAR Cup Series championship team, Team Penske. (more…)

Front Row Motorsports Extends Relationship with Ford Performance – Begins New Strategic Alliance with Team Penske Read More

Toyota to Display GR Corolla Official NASA Pace Car at 35th Annual Performance Racing Industry Show

Toyota to Display GR Corolla Official NASA Pace Car at 35th Annual Performance Racing Industry Show

Las Vegas, (December 5, 2023 – Last seen leading the pack at the 2023 National Auto Sport Association Championships at Pittsburgh International Race Complex, Toyota’s GR Corolla MORIZO Edition Pace Car will continue its celebrity tour this December with NASA at the PRI show in Indianapolis, Ind.

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Kleen Blast/Davids Race Products Fastest Qualifier at 2023 25 Hours of Thunderhill Presented by Hawk Performance, Nabs Pole Position

Kleen Blast/Davids Race Products Fastest Qualifier at 2023 25 Hours of Thunderhill Presented by Hawk Performance, Nabs Pole Position

As teams gear up for the start of Saturday’s 2023 25 Hours of Thunderhill Presented by Hawk Performance, Kleen Blast/Davids Race Products will be starting at the front of the pack. (more…)

Kleen Blast/Davids Race Products Fastest Qualifier at 2023 25 Hours of Thunderhill Presented by Hawk Performance, Nabs Pole Position Read More

Earnest Performance Partners With Race Of Champions To Bring Back Halfway Bonus In The 73rd Annual Lucas Oil Race Of Champions Weekend At Lake Erie Speedway

Earnest Performance Partners With Race Of Champions To Bring Back Halfway Bonus In The 73rd Annual Lucas Oil Race Of Champions Weekend At Lake Erie Speedway

North East, PA – (September 14, 2023) – Adding to the prestige of the 73rd Annual Lucas Oil Race of Champions 250 the giant conclusion to Race of Champions Weekend at Lake Erie Speedway in North East, Pa., is now Brannon Earnest and his Earnest Performance brand with $500 to the leader of the race at the halfway point of the 250-lap race on Sunday afternoon.

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Earnest Performance Partners With Race Of Champions To Bring Back Halfway Bonus In The 73rd Annual Lucas Oil Race Of Champions Weekend At Lake Erie Speedway Read More

Dominating Performance Nets Kyle Ellwood Sweep Of Celebrating Chris Young Twin 49’s At Riverhead Raceway

Dominating Performance Nets Kyle Ellwood Sweep Of Celebrating Chris Young Twin 49’s At Riverhead Raceway
The pairing of NASCAR Modified talent Kyle Ellwood of Riverhead and car owner Ken Matlach came about first week of July when Dillon Steuer could not run the Matlach Motorsports car due to dirt racing commitments. Saturday the new pairing dominated the Celebrating Chris Young Twin 49’s setting fast time and then winning both feature events for Ellwood’s second and third victories of 2023. By sweeping the two races, Ellwood earned $1,000 from the Highmark Building Efficiency Clean Sweep bonus.

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Dominating Performance Nets Kyle Ellwood Sweep Of Celebrating Chris Young Twin 49’s At Riverhead Raceway Read More