BOWLING GREEN, Ky. – March 20, 2024 – Holley Inc. (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the strategic evolution of its operations branding from Holley Performance Products to Holley Performance Brands.
performance
Holley Performance Brands Set to Engage Nearly Half Million High-Performance Enthusiasts During Exciting 2024 Event Season
BOWLING GREEN, Ky. – March 14, 2024 – Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced its full schedule of experiential marketing events taking place in 2024. Launching in April, the upcoming event season showcases Holley’s continued commitment to strengthening its customer focus in its aftermarket vertical groupings, including Domestic Muscle, Late Model Truck & Off Road, Euro & Import, and Safety & Racing.
Front Row Motorsports Extends Relationship with Ford Performance – Begins New Strategic Alliance with Team Penske
MOORESVILLE, N.C. (February 15, 2024) – In the beginning of its 20th anniversary season, Front Row Motorsports (FRM) has announced a renewed and strengthened relationship with Ford Performance. The renewal coincides with a new technical alliance with the defending NASCAR Cup Series championship team, Team Penske. (more…)
3 Ways To Modify Your Car For Better Performance
Most new vehicles are capable of running smoothly for over 20 years with the right maintenance and improvements. If care is not taken, years of dirt and debris build-up can contaminate airflow to the engine, and the vehicle’s fuel efficiency may take a knock as the engine ages.
Toyota to Display GR Corolla Official NASA Pace Car at 35th Annual Performance Racing Industry Show
Las Vegas, (December 5, 2023 – Last seen leading the pack at the 2023 National Auto Sport Association Championships at Pittsburgh International Race Complex, Toyota’s GR Corolla MORIZO Edition Pace Car will continue its celebrity tour this December with NASA at the PRI show in Indianapolis, Ind.
Three Thieves Racing Takes GT Class and Overall Win at 2023 25 Hours of Thunderhill Presented by Hawk Performance
Three Thieves Racing was the overall winner Sunday at the 25 Hours of Thunderhill Presented by Hawk Performance, logging more than 2,200 miles to win the endurance race celebrating its 20th anniversary. (more…)
Kleen Blast/Davids Race Products Fastest Qualifier at 2023 25 Hours of Thunderhill Presented by Hawk Performance, Nabs Pole Position
As teams gear up for the start of Saturday’s 2023 25 Hours of Thunderhill Presented by Hawk Performance, Kleen Blast/Davids Race Products will be starting at the front of the pack. (more…)
ESPN Bringing the Energy to Formula 1 Fans with Tiësto Performance in Austin
AUSTIN, Texas (October 9th, 2023) – ESPN’s Formula 1 (F1) Rockstars of Racing world tour’s next stop is Austin, Texas, for the Formula 1 Lenovo United States Grand Prix at Circuit of The Americas (COTA), and it includes a collaboration with global superstar Tiësto. (more…)
Earnest Performance Partners With Race Of Champions To Bring Back Halfway Bonus In The 73rd Annual Lucas Oil Race Of Champions Weekend At Lake Erie Speedway
North East, PA – (September 14, 2023) – Adding to the prestige of the 73rd Annual Lucas Oil Race of Champions 250 the giant conclusion to Race of Champions Weekend at Lake Erie Speedway in North East, Pa., is now Brannon Earnest and his Earnest Performance brand with $500 to the leader of the race at the halfway point of the 250-lap race on Sunday afternoon.
