AUSTIN, TX – (December 11, 2025) —FloSports is deepening its ties to dirt racing and investment in the sport with the acquisition of the storied Lucas Oil Late Model Dirt Series (LOLMDS) from Lucas Oil Products. The acquisition represents a strategic step for FloSports as it continues to invest in and operate key motorsports properties and high-value sports IP. The announcement was made today by FloSports CEO and Co-Founder, Mark Floreani and Lucas Oil CEO, Morgan Lucas.
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Can-Am to Return to Dakar Rally with Proven Champions, New Hopefuls, and Race-Tested Maverick R Platform
VALCOURT, QC, Dec. 2, 2025 /CNW/ – Can-Am, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOOO) and a global leader in off-road performance, today announced its factory driver lineup and race-proven Maverick R platform for the 2026 Dakar Rally. The brand’s upcoming Dakar Rally program builds on a track record of excellence and reinforces Can-Am’s commitment to product innovation and rider-focused performance.
Rette Jones Racing Strengthens Motorsports Platform With Addition of NASCAR Euro Series Program
MOORESVILLE, N.C.: Rette Jones Racing announced today a significant expansion of its motorsports program, confirming it will field a full-time entry in the NASCAR Euro Series beginning with the season opener at Circuit Ricardo Tormo in Spain on April 12–13, 2025. (more…)
RACER Acquires MAVTV, Creating the Most Followed, Diverse Motorsports Media Platform
IRVINE, Calif. (March 27, 2025) – The lead investors behind North America’s foremost motorsports news and information source RACER announced today that they have acquired MAVTV and will rename the TV network – that’s available on 350 million devices – RACER to create the most followed and diverse motorsports media platform in North America.
“We have been partners for many years and over time the parties realized this made complete sense,” said RACER Chairman of the Board Chris Dyson. “The combination makes RACER the central multi-media motorsports hub for fans and provides brands with the most comprehensive array of marketing solutions to activate their involvement in the sport and its adjacent sectors.” (more…)
Burda, Fredrickson, Smith To Represent ASA Platform in ARCA Road to Daytona
TEMPERANCE, Mich. – A trio of drivers representing the ASA Super Late Model touring series have been named to participate in the upcoming ARCA Menards Series “Road to Daytona” during the series’ annual pre-race practice session at Daytona International Speedway. The two-day session will take place on Thursday and Friday, January 9 and 10, 2025. (more…)
MAVTV, The World’s Largest Motorsports Media Platform Prepares For Even Bigger 2025
- With its unmatched variety of racing disciplines, MAVTV has grown into the world’s largest motorsports media platform
- The network delivers diverse, thrilling content across every screen – linear TV, FAST channels, and streaming – from off-road challenges to high-speed road racing to groundbreaking original docuseries.
INDIANAPOLIS (Dec. 11, 2024) – MAVTV – the world’s largest motorsports media platform – is celebrating a banner year in 2024 while gearing up for an action-packed 2025. With continued expansion on linear TV, Free Ad Supported TV (FAST) channel platforms, and the successful launch of the MAVTV GO direct-to-consumer streaming app, the media platform is cementing itself as the ultimate destination for auto-enthusiast and motorsports content from around the world.
Holley Introduces Bluetooth Capability for Sniper 2 EFI Platform
BOWLING GREEN, Ky. – April 30, 2024 – Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the addition of a Bluetooth module for its Sniper 2 Electronic Fuel Injection (EFI) conversion ecosystem. The next-generation technology brings greater affordability and accessibility to the easy-to-install, self-tuning EFI system that allows classic cars and trucks with carburetors to run like modern vehicles. (more…)
ERC – The Perfect Platform for All-New Fiesta Rally3 Trophy
The FIA European Rally Championship is gearing up to provide an exciting platform for the all-new Fiesta Rally3 Trophy, which will be contested over five ERC events in 2024 and offer a hugely attractive package of incentives.