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Service Partners and TOP LINER Partner to Bring Premium Spray-On Truck Bed Liners Nationwide, Celebrates with Burtin Racing’s New Livery Debut

by MikeAugust 18, 2025

Atlanta, GEORGIA – August 18, 2025 – TOP LINER, the innovative spray-on truck bed lining company led by Claudio Burtin, is excited to announce a nationwide partnership with Service Partners, the nation’s leading distributor of insulation and building supplies. This collaboration introduces TOP LINER’s high-performance spray-on truck bed liners to Service Partners’ extensive network of over 76 distribution centers, providing contractors and customers across North America with access to cutting-edge protective coatings.

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NASCAR & Elevate Partner to Create “NASCAR ONE Fueled by Elevate,” A New Premium Experience Program with Offerings Across 13 Racetracks

by MikeApril 11, 2025

DAYTONA BEACH, Fla. (April 10, 2025) – Today Elevate, an award-winning, global integrated agency network helping properties in sports and beyond, has announced a partnership with NASCAR to co-develop NASCAR’s new experiential premium hospitality program: NASCAR ONE Fueled by Elevate. The multi-year partnership will see Elevate Experiences, the agency’s best-in-class premium event and experiential hospitality division, develop unique premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 NASCAR racetracks.

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Lime Rock Park Introduces New Elevated Corporate Hospitality With Exclusive Premium Offerings Starting with the NASCAR Craftsman Truck Race

by Lou ModestinoJanuary 17, 2025

Lime Rock Park is upgrading corporate entertainment in 2025, unveiling a series of premium hospitality experiences that set a new standard for hosting clients, employee engagement and private gatherings.

These offerings will debut at the highly anticipated NASCAR CRAFTSMAN Truck Series race on June 27–28, establishing a benchmark for future corporate hospitality at The Park.

LEARN MORE – ELEVATED HOSPITALITY

GET TICKETS – 2025 SEASON

’47 Becomes Official Licensee of NASCAR Team Properties for Premium Headwear and Apparel

by MikeFebruary 9, 2024

BOSTON, MA – February 9, 2024 – ’47, a privately held premium sports lifestyle brand, is excited to announce a new licensing affiliation with NASCAR, the No. 1 form of motorsports in the U.S. The two iconic entities have teamed up for an ongoing partnership to deliver best-in-class products bearing some of the most famous intellectual property in motorsports. NASCAR joins the likes of MLB, NBA, NFL, NHL and major colleges and universities, to comprise one of the most dynamic rosters of licensed sports apparel and headwear.

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GNARLY Premium Cut Jerky to Sponsor Corey LaJoie, Spire Motorsports at Sonoma Raceway

by Lou ModestinoJune 9, 2022

CONCORD, N.C. (June 8, 2022) – Spire Motorsports announced today GNARLY Premium Cut Jerky has joined the team’s family of partners and will be showcased as the primary sponsor aboard Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 in Sunday’s NASCAR Cup Series (NCS) Toyota/Save Mart 350 at Sonoma Raceway.

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Radford Racing School and Hagerty Partner to Deliver Premium Driving Experiences and Instruction for Enthusiasts

by MikeNovember 9, 2021

CHANDLER, Arizona – Nov. 2, 2021 – Radford Racing School announced today that it has entered into a sponsorship agreement with Hagerty, an automotive enthusiast brand and leading specialty insurance provider for classic and enthusiast vehicles. Among the many collaborations included in the sponsorship, Radford Racing School will offer exclusive performance driving and motorsport experiences as well as private track time for Hagerty Drivers Club members. With more than 1.8M members, the Hagerty Drivers Club is the premier membership for car lovers, offering experiences, entertainment, branded content, social communities and exclusive benefits. (more…)