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ebb Logistics Named Title Sponsor, Cornerstone Homes Presenting Sponsor of ASA STARS National Tour Event at Dominion Raceway

by MikeMarch 17, 2026

Woodford, VA – Officials with the Appalachian Sucker Punch ASA STARS National Tour, Track Enterprises, and Dominion Raceway have announced that ebb Logistics will serve as the title sponsor of the series’ upcoming event at Dominion Raceway in Woodford, Virginia on Sunday, April 26, 2026. The 250-lap Super Late Model race will be known as the ebb Logistics 250 presented by Cornerstone Homes.

The event will mark the ASA STARS National Tour’s return to the fast 4/10-mile oval in Virginia following an exciting inaugural visit to the track last season.

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Tootsie’s Orchid Lounge To Serve As Presenting Sponsor For CARS Tour Race At Nashville Fairgrounds

by MikeMarch 5, 2026

Dale Earnhardt, Jr. Announced as an Entry in the CARS Tour Event

(Nashville, TN) One of the most recognizable businesses in downtown Nashville will have a significant presence for the zMAX CARS Tour’s return to the city’s historic short track.

Tootsie’s Orchid Lounge, a honky-tonk bar known for its vibrant country music atmosphere, is serving as the presenting sponsor for the CARS Late Model Stock Car and Pro Late Model Tour events at Nashville Fairgrounds Speedway on April 11. The Tootsie’s Music City Showdown marks the first time Nashville has hosted the CARS Tour since 2021.

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Can-Am Powers the PPB Motorsports 2026 Show as Presenting Sponsor

by MikeJanuary 5, 2026

Oaks, PA – Can-Am has signed on as the presenting sponsor of the 40th Pioneer Pole Buildings Motorsports 2026 Show, set for Friday and Saturday, January 23–24, 2026, at the Greater Philadelphia Expo Center in Oaks, PA.

This high-profile sponsorship is a key highlight of Can-Am’s focus on industry-leading performance, innovation, and off-road dominance. From championship-winning motocross heritage to today’s cutting-edge lineup of ATVs, Side-By-Side vehicles, and three-wheel road machines. Can-Am continues to define what’s possible for racers, adventurers, and motorsports enthusiasts everywhere.

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Chevrolet Becomes Presenting Sponsor of IROC

by MikeOctober 2, 2025

CHARLOTTE, N.C. (October 1, 2025) – IROC Holdings LLC and General Motors announced today that Chevrolet is now the presenting sponsor of IROC. This renewed relationship builds on a storied history between the two brands that has seen Chevrolet front and center for countless moments in IROC’s history.

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Nu Way Named Title Sponsor, Blues Hog As Presenting Sponsor For Upcoming NASCAR Xfinity Series Race

by MikeAugust 15, 2025August 15, 2025

MADISON, Ill. (Aug. 14, 2025) – Nu Way Concrete Forms, in celebration of the St. Louis-based company’s 70th anniversary, will serve as title sponsor for the NASCAR Xfinity Series race on Saturday, Sept. 6, at World Wide Technology Raceway.

In addition to Nu Way in the entitlement role, St. Louis’ award-winning barbeque company Blues Hog will serve as the presenting sponsor.

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GEICO Named Presenting Sponsor of Bike Week and Fall Cycle Scene at Daytona International Speedway 

by Lou ModestinoFebruary 28, 2025

84^th Annual Bike Week at DAYTONA kicks off this Friday, Feb. 28; Fall Cycle Scene takes place Oct. 16-19 this Fall

DAYTONA BEACH, Fla. (Feb. 28, 2025) – Daytona International Speedway announced today that GEICO has been named the presenting sponsor for Bike Week and Fall Cycle Scene at Daytona International Speedway. The 84^th annual Bike Week at DAYTONA kicks off this Friday, Feb. 28 while Fall Cycle Scene will be held from Oct. 16-19 this fall.

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NASCAR Announces Mobil 1™ as Presenting Sponsor of Victory Lane for all NASCAR-Owned Racetracks

by MikeMarch 29, 2024

DAYTONA BEACH, Fla. (Mar. 28, 2024) – Once the checkered flag flies and burnouts are complete, every NASCAR winner will navigate their vehicle to victory lane to celebrate with their team and fans. Beginning in 2024, Mobil 1, Official Motor Oil of NASCAR and longtime sponsor of the sport, will further be a part of these celebrations by adorning the coveted grounds of victory lane at all NASCAR-owned national series racetracks across the country.

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SoundGear Named zMAX CARS Tour Presenting Partner for 2024

by MikeFebruary 14, 2024

MOORESVILLE, N.C. (Feb. 13, 2024) – The zMAX CARS Tour announced today that SoundGear, the worldwide leader in hearing protection, will be the presenting sponsor, as well as the official hearing protection partner for the Southeast’s premier touring Late Model series co-owned by motorsports icons Dale Earnhardt Jr., Kevin Harvick, Jeff Burton and Justin Marks. (more…)

NASCAR Canada Series Receives New Name with Presenting Partner Model (Includes Tentative 2024 Schedule)

by MikeNovember 22, 2023

DAYTONA BEACH, Fla. (Nov 21, 2023) — Beginning in 2024, NASCAR’s Canadian series will be known as the NASCAR Canada Series with Evirum and Pinty’s serving as Presenting Partners. The series, currently the NASCAR Pinty’s Series, is entering its 18th season as the top national motorsport in Canada.

NASCAR officials also unveiled the 2024 schedule for the NASCAR Canada Series, which features 13 races across six provinces.

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Monster Energy Signs on as Presenting Sponsor of SuperMotocross World Championships Finals and Extends Title Partnership with Supercross

by Lou ModestinoApril 24, 2023

PALMETTO, Fla. (April 21, 2023) – Monster Energy, the official energy drink of Supercross and Pro Motocross, and title sponsor of Monster Energy Supercross, has expanded its relationship with the premier off-road racing series to include the SuperMotocross World Championship Finals through 2025. (more…)