Veteran Sports Marketing Pro Dawn Turner Named SVP of Brand Strategy, Marketing and Communications
Concord, NC (February 27, 2025) – Roush Fenway Keselowski Racing (RFK) today announced a strategic corporate restructuring designed to fuel long-term growth. Effective mid-March, RFK will implement key organizational changes within Marketing, Communications and Partner Services.
Princeton and Brown University Grads Helping Anchor Over-The-Wall Teams
CONCORD, NC (February 20, 2025) — Ivy League graduates are often seen as future doctors, lawyers, CEOs, and world leaders, shaping the world with their intellect and influence. But every so often, an Ivy League athlete breaks the mold, and in a rare twist, two of them now play a large role with Roush Fenway Keselowski (RFK) Racing. (more…)
Atlanta Event Info:
Date: Sunday, Feb. 23
Time: 3:00 p.m. ET
Series: NASCAR Cup Series (NCS)
Location: Hampton, Georgia
Format: 200 Laps, Stages: 60-100-100
TV: FOX
Radio: PRN, SiriusXM NASCAR Radio (Channel 90) (more…)
CONCORD, NC (Feb. 11, 2025) — Full throttle, triple threat — Roush Fenway Keselowski Racing (RFK) heads to Daytona this week, for the first time since 2016, with three full-time teams. Wheeling the No. 60 Build Submarines.com Ford is Ryan Preece, who joins Brad Keselowski and Chris Buescher in the RFK stable.
Daytona 500 Event Info:
Date: Sunday, Feb. 16
Time: 2:30 p.m. ET
Series: NASCAR Cup Series (NCS)
Location: Daytona Beach, Florida
Format: 200 Laps, Stages: 65-65-70
TV: FOX
Radio: MRN, SiriusXM NASCAR Radio (Channel 90)
Date: Sunday, February 2
Time: 8 p.m. ET
Series: NASCAR Cup Series (NCS)
Location: Winston-Salem, North Carolina
Format: See Below
TV: FOX
Radio: MRN, SiriusXM NASCAR Radio (Channel 90) (more…)
CONCORD, N.C. (Jan. 23, 2025) – RFK Racing has announced that Mike Massaro, a seasoned communications professional with over 20 years of experience in broadcast journalism and media relations, has joined the team’s award-winning Marketing and Communications Team.
CONCORD, N.C. (Jan. 16, 2025) – RFK Racing has announced that its longstanding relationship with iconic brand Castrol® will continue into the 2025 NASCAR season and beyond. This marks the sixth year of the partnership, which includes an expanded collaboration with TravelCenters of America (TA), also part of the bp portfolio. (more…)
CONCORD, N.C. (Jan. 14, 2025) – Roush Fenway Keselowski Racing (RFK) has announced that NASCAR veteran Derrick Finley will serve as the Crew Chief for the organization’s third NASCAR Cup Series entry, the No. 60 Ford Mustang driven by Ryan Preece, in the upcoming 2025 season. (more…)
CONCORD, N.C. (Jan. 8, 2025) – RFK Racing and primary partner Fastenal Company (Nasdaq: FAST) will celebrate their 15th season of partnership in 2025. Fastenal, which recently extended its relationship with RFK, is one of the longest-tenured brands in NASCAR. When Fastenal initially teamed up with RFK in 2010, they were paired with NASCAR Hall of Fame driver Carl Edwards. Today, Fastenal is a primary partner for NASCAR Champion Chris Buescher and his No. 17 Ford, serving as the longest-tenured brand within RFK’s large family of partners.
