Maplefields Signs on as Thunder Road Late Model Division Sponsor Through 2026

Maplefields Signs on as Thunder Road Late Model Division Sponsor Through 2026

Barre, VT — A new name will underwrite the region’s most competitive headline division as the St. Albans-based Maplefields and Irving Oil have signed on for title sponsorship of the Late Models at Thunder Road International Speedbowl. Labeled ‘the Thunder and Lightning’ of the Nation’s Site of Excitement by the late, great Ken Squier, the Maplefields/Irving Late Models will chase the 65th King of the Road track championship hardware in 2024. (more…)

Celsius® Signs Multi-Race Partnership With Spire Motorsports

Celsius® Signs Multi-Race Partnership With Spire Motorsports

MOORESVILLE, N.C. (January 30, 2024) – Corey LaJoie and Spire Motorsports will jump start the 2024 NASCAR Cup Series (NCS) season with an added boost from CELSIUS, the premium lifestyle energy drink formulated to power active lifestyles with ESSENTIAL ENERGYTM.

CELSIUS will serve as the primary sponsor for LaJoie’s No. 7 CELSIUS Chevrolet Camaro ZL1 in four NCS races in 2024, beginning with the February 4 Busch Light Clash at the Coliseum pre-season race at the Los Angeles Memorial Coliseum. (more…)

PrizePicks Signs Agreement to Become an Official Fantasy Sports Partner of NASCAR during Racing Leader’s 75th Anniversary Season

PrizePicks Signs Agreement to Become an Official Fantasy Sports Partner of NASCAR during Racing Leader’s 75th Anniversary Season

ATLANTA, April 20, 2023 — PrizePicks, the largest fantasy sports operator in North America, today announced that the company has signed an agreement with NASCAR to become an official Fantasy Sports Partner with the United States’ premier form of motorsports. The multi-year engagement is the first for PrizePicks with a major U.S. sports league. (more…)

AMA Arenacross National Championship Series Signs Deal with AX Promotions

AMA Arenacross National Championship Series Signs Deal with AX Promotions

PICKERINGTON, Ohio — The American Motorcyclist Association announces a three-year deal with AX Promotions, who will serve as promoter for the AMA Arenacross National Championship Series.

“We are excited to have a promoter with a vision to restore the series to its former luster,” said AMA Deputy Director of Racing Mike Burkeen. “Their resources and commitment promise to take the series to the next level.” (more…)

Brookside Equipment Sales Signs Two-Year Deal to Present ACT Southern New England Triple Crown

Brookside Equipment Sales Signs Two-Year Deal to Present ACT Southern New England Triple Crown

Barre, VT — Longtime Short Track Racing supporter Brookside Equipment Sales, out of Phillipston, Massachusetts, has signed a two-year deal to become the title sponsor for the American-Canadian Tour Southern New England Triple Crown. After a successful return to end the 2022 season, the 2023 edition features three iconic events at three unique venues with only one driver able to step out as the Brookside Equipment Sales Southern New England Triple Crown champion.

(more…)

Jarrett Companies Signs Extension with JR Motorsports and Josh Berry for 2023

Jarrett Companies Signs Extension with JR Motorsports and Josh Berry for 2023

MOORESVILLE, N.C. (Dec. 5, 2022) – JR Motorsports announced today through its social media channels the return of Jarrett, a leading provider of logistics, transportation, warehousing and fleet services, as a primary partner on Josh Berry’s No. 8 team in 2023. Following a successful three-race stint in 2022, Jarrett has increased its partnership to six primary races next season with associate placement in the remaining events.

(more…)