LOS ANGELES, April 23, 2025 – 818 Tequila, the award-winning brand founded by Kendall Jenner, announces its first national sports partnership with NASCAR driver Toni Breidinger. The collaboration marks a new chapter for 818 as the brand steps into the fast-growing world of motorsports and connects with a rising generation of fans, many of them women, who are helping redefine what the sport looks like today.