Hendrick Motorsports Welcomes Iconic Tech Brand HP Inc. As New Corporate Sponsor

CONCORD, N.C. (Oct. 6, 2022) – Iconic technology company HP has joined Hendrick Motorsports as a team sponsor thanks to a marketing and innovation agreement that will see the 14-time NASCAR Cup Series champions utilize its leading hardware and software solutions.

Weston Automotive Back as World Series Sunoco Modified Triple Crown Sponsor

Barre, VT and Naples, ME —Officials from the American Canadian Tour (ACT) and the Pro All Star Series (PASS) are very pleased to announce that Weston Automotive has signed on to bring back the Triple Crown Series for the Sunoco Modifieds as a part of the 60th annual Sunoco World Series presented by Budweiser. The Weston Automotive Triple Crown Series for the Sunoco Modifieds was introduced at the 59th World Series and will return for a second edition.

NASCAR Champion Kyle Larson And Hendrick Motorsports Ink New Contract Through 2026

CONCORD, N.C. (Sept. 16, 2022) – Defending NASCAR Cup Series champion Kyle Larson and sponsor HendrickCars.com have extended their relationships with Hendrick Motorsports after agreeing to concurrent contracts that run through the 2026 racing season.

SpotOn To Sponsor NASCAR Xfinity Series Start For Derek Griffith at Kansas Speedway

HUDSON, N.H. – September 6, 2022 – Derek Griffith and Sam Hunt Racing announced today that SpotOn will sponsor Griffith’s No. 26 Toyota GR Supra in the NASCAR Xfinity Series Kansas Lottery 300 at Kansas Speedway on Saturday, September 10. The start will mark the fourth of the season for the New Hampshire native in the Xfinity Series, all with Sam Hunt Racing.

Trucks Have Off Weekend, Gain A New/Old Sponsor for 2023

NASCAR and Stanley Black & Decker (NYSE: SWK), the world’s largest tool company and a leader in outdoor equipment, announced last week at Daytona International Speedway that American tool icon CRAFTSMAN® will return as the title sponsor of the NASCAR Truck Series beginning in 2023. After serving as the series’ title sponsor from its inception in 1995 to 2008, the NASCAR CRAFTSMAN Truck Series will make its homecoming at Daytona International Speedway on February 17, 2023.

Craftsman® Returns As NASCAR Truck Series Title Sponsor In 2023

Daytona Beach, FL (August 26, 2022) – NASCAR and Stanley Black & Decker (NYSE: SWK), the world’s largest tool company and a leader in outdoor equipment, today announced American tool icon CRAFTSMAN® will return as the title sponsor of the NASCAR Truck Series beginning in 2023. After serving as the series’ title sponsor from its inception in 1995 to 2008, the NASCAR CRAFTSMAN Truck Series will make its homecoming at Daytona International Speedway on February 17, 2023.

New Sponsor Nolato Sponsors 4th Annual Road Warrior Challenge At Thunder Road

Barre, VT — Nolato joined the Thunder Road family of sponsors midsummer in 2022, signing on to sponsor the much-anticipated 4th annual Road Warrior Challenge, the 50-lap, $500-to-win extravaganza that pits the best and brightest of the novice four-cylinder class against one another for all the fame and glory the ‘Nations Site of Excitement’ has to offer not only here in New England, but around the world on FloRacing!

Corvette Comes on Board as Presenting Sponsor of Lime Rock’s 2022 Historic Festival

With the full backing of Chevrolet and its iconic Corvette sportscar, Lime Rock Park is pleased to announce that General Motors’ most popular brand has signed on as the Presenting Sponsor of Historic Festival 40, September 1-5, 2022. 2022 is the 70th anniversary of the Chevrolet Corvette.

Truly Hard Seltzer To Sponsor Whitcomb 5 Series Event at Lee USA Speedway

GW Promotional Group announced today multiple major sponsorship additions leading into the third race of the season at Lee USA Speedway on Friday, July 15. With 125 laps scheduled for New Hampshire’s Center of Speed next week, the race will now have primary sponsorship from Truly Hard Seltzer.

GNARLY Premium Cut Jerky to Sponsor Corey LaJoie, Spire Motorsports at Sonoma Raceway

CONCORD, N.C. (June 8, 2022) – Spire Motorsports announced today GNARLY Premium Cut Jerky has joined the team’s family of partners and will be showcased as the primary sponsor aboard Corey LaJoie’s No. 7 Chevrolet Camaro ZL1 in Sunday’s NASCAR Cup Series (NCS) Toyota/Save Mart 350 at Sonoma Raceway.