NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends

NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends
In the high-speed world of NASCAR, where loyalty runs as deep as the engines are loud, sponsorship plays a pivotal role in defining the fan experience and driving brand visibility. YouGov Profiles data sheds light on how some of the sport’s biggest teams are connecting with fans across diverse demographic segments.

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Richard Childress Racing Announces Competition Leadership Appointments Ahead of 2025 NASCAR Season

Richard Childress Racing Announces Competition Leadership Appointments Ahead of 2025 NASCAR Season

Keith Rodden Named Vice President of Competition; John Klausmeier Joins RCR as Technical Director and Richard Boswell Named Crew Chief of the No. 3 Chevrolet

WELCOME, NC (November 20, 2024) – Richard Childress Racing announced this week several key competition leadership appointments ahead of the 2025 NASCAR season.

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Defending Xfinity Series Champion Cole Custer Coming to Thunder Road Governor’s Cup

Defending Xfinity Series Champion Cole Custer Coming to Thunder Road Governor’s Cup

Barre, VT — Thunder Road officials and Stewart-Haas Racing are excited to announce that 2023 NASCAR Xfinity Champion Cole Custer of Ladera Ranch, California is set to make his debut at ‘The Nation’s Site of Excitement’ with the 45th Vermont Governor’s Cup presented by the Vermont Lottery on Thursday, June 20! (more…)

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NASCAR Cup Series to Race on the Streets of Chicago for the First Time

NASCAR Cup Series to Race on the Streets of Chicago for the First Time

For the first time ever, the sights, sounds and speed of NASCAR are coming to the streets of downtown Chicago on July 1-2, 2023. One of the most iconic cities in the world, Chicago will add another chapter to its illustrious sports history when the NASCAR Cup Series debuts against the backdrop of Lake Michigan and the Chicago skyline in the Grant Park 220 on Sunday, July 2 at 5:30 p.m. ET on NBC, MRN and SiriusXM NASCAR Radio.

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NASCAR Cup Series Heads To Nashville To ‘Boot-Scoot And Boogie’ In Music City

NASCAR Cup Series Heads To Nashville To ‘Boot-Scoot And Boogie’ In Music City

After soaking up the only off weekend of the season, the competitors in the NASCAR Cup Series prepare for one of the schedule’s most unique tracks in Nashville Superspeedway with this Sunday’s Ally 400 at 7 p.m. ET on NBC, PRN and SiriusXM NASCAR Radio (Channel 90). The D-shaped, concrete oval that stretches 1.33-miles, is the longest concrete surface track on the 2023 schedule and will have drivers and team dancing to find the perfect set-up in their cars for this weekend.

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Josh Berry Marches #4Ward

Josh Berry Marches #4Ward

KANNAPOLIS, N.C. (June 21, 2023) – One of the most coveted seats in the NASCAR Cup Series has been filled.

Stewart-Haas Racing (SHR) has named Josh Berry the driver of its No. 4 Ford Mustang in the NASCAR Cup Series beginning with the 2024 season. He will replace the retiring Kevin Harvick, whose 23-year Cup Series career will come to an end following the season finale Nov. 5 at Phoenix Raceway.

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NASCAR Cup Series News & Notes – Sonoma Raceway

NASCAR Cup Series News & Notes – Sonoma Raceway

Busch’s bid for a third title seems more and more likely

For the first time since 2010-2011, the Richard Childress Racing organization has put up back-to-back seasons (2022-2023) of at least three NASCAR Cup Series wins. Over the last two years, the one common denominator in the RCR Victory Lane celebrations has been crew chief Randall Burnett, who has led Tyler Reddick to three wins in 2022, and now has led veteran Kyle Busch to three wins this season.

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