VIR Land Ownership Unlocks Strategic Growth Opportunity

VIR VIRginia International RacewayALTON, Va. (Dec. 10, 2025) — In a major milestone for road course racing in North America, VIRginia International Raceway (VIR) has officially acquired full ownership of the land it operates on, ending a decades-long lease and opening new doors for growth and development.

CEO and Co-owner of VIR, Connie Nyholm, announced the news with enthusiasm, stating, “I am immensely pleased to tell all of our dedicated fans, renters, teams, sanctioning bodies, tenants, employees, community stakeholders—everyone—that we recently closed on the purchase of all of the land underlying VIR. VIR can now live on in perpetuity.”

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R3 and Richard Childress Racing Announce Strategic Technology Partnership

R3 and Richard Childress Racing Announce Strategic Technology Partnership
  • Cloud-First Technology Solutions Company Partners with RCR to Provide Real-Time, Responsive Results as IT Managed Services Provider

WELCOME, NC (July 7, 2025) – Fans of Richard Childress Racing may have noticed a new logo on the A Post of the race team’s iconic No. 3 Chevrolet this season. Technology solutions provider R3 made its on track debut this year as part of a newly announced partnership with the legendary NASCAR organization.

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Highlands Motorsports Announces Strategic Alliance with Rette Jones Racing and Port City Racecars

Highlands Motorsports Announces Strategic Alliance with Rette Jones Racing and Port City Racecars

Abingdon, VA — Highlands Motorsports, a prominent team led by veteran crew chief and team co-owner Josh Reeves, is excited to announce a new strategic alliance with Rette Jones Racing and Port City Racecars.

This collaboration aims to elevate competitiveness through shared expertise, innovative engineering, and advanced chassis development in the ASA STARS National Tour.

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RFK Racing Announces Strategic Corporate Restructuring

RFK Racing Announces Strategic Corporate Restructuring

Veteran Sports Marketing Pro Dawn Turner Named SVP of Brand Strategy, Marketing and Communications

Concord, NC (February 27, 2025) – Roush Fenway Keselowski Racing (RFK) today announced a strategic corporate restructuring designed to fuel long-term growth. Effective mid-March, RFK will implement key organizational changes within Marketing, Communications and Partner Services.

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Koenigsegg Automotive Announces Strategic Growth Investment From Chieftain Capital Management

Koenigsegg Automotive Announces Strategic Growth Investment From Chieftain Capital Management

Koenigsegg Automotive is excited to announce that it has received a €50 million investment from Chieftain Capital Management to support the next chapter of growth for the company and strengthen its position as a leader in the megacar industry. Majority owner Christian von Koenigsegg, through his family holding company, is also increasing his stake in the company alongside Chieftain. (more…)

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Front Row Motorsports Extends Relationship with Ford Performance – Begins New Strategic Alliance with Team Penske

Front Row Motorsports Extends Relationship with Ford Performance – Begins New Strategic Alliance with Team Penske

MOORESVILLE, N.C. (February 15, 2024) – In the beginning of its 20th anniversary season, Front Row Motorsports (FRM) has announced a renewed and strengthened relationship with Ford Performance. The renewal coincides with a new technical alliance with the defending NASCAR Cup Series championship team, Team Penske. (more…)

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FloRacing and Front Row Motorsports Announce Strategic Partnership

FloRacing and Front Row Motorsports Announce Strategic Partnership

MOORESVILLE, N.C. (July 12, 2022) – Front Row Motorsports (FRM) and FloRacing, a premiere live streaming platform for motorsports, have announced a new partnership through the remainder of the season. The new collaboration is highlighted by the popular FloRacing brand on the No. 34 Ford Mustang driven by Daytona 500 winner Michael McDowell this weekend at the one-mile New Hampshire Motor Speedway. (more…)

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