Roush Fenway Keselowski Racing Launches with Robust Rebranding Strategy

CONCORD, N.C. (Nov. 16, 2021) – Roush Fenway Racing announced today a robust rebranding strategy that will see the organization change its official name to Roush Fenway Keselowski Racing (going by RFK Racing). The team unveiled a new branding campaign and all new marks at a media luncheon at Charlotte Motor Speedway on Tuesday. The branding includes a new organizational logo structure, as well as a rebranding of the team’s iconic No. 6 mark.