strategy

NASCAR Brings Innovative New Content Strategy to Fans on Substack

by Mike
  • NASCAR becomes the first major league to launch on Substack Platform to immerse fans in the storylines and culture of the sport

substackDAYTONA BEACH, Fla. (Aug. 26, 2025) – NASCAR today announced the launch of its official Substack newsletter, debuting on August 28, just ahead of the 2025 NASCAR Playoffs. The Substack will offer fans a new way to connect with the sport, spotlighting the personalities, competitive spirit and storylines that animate NASCAR beyond the track.

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RFK Racing Hosts Annual TeK Alliance Summit to Showcase Cutting-Edge Innovation and Industry 4.0 Strategy

by Mike

RFK RacingCONCORD, N.C. (August 14, 2025) – Embracing the continuous technological shift, Roush Fenway Keselowski RFK Racing — one of NASCAR’s most storied and forward-thinking teams — hosted its annual TeK Alliance Summit on Wednesday at The Helix, Booz Allen Hamilton’s Center for Innovation in Washington, D.C.

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Late Pit Strategy Pays Off For John Beatty Jr With $9,455 Victory In Oval Speed Unlimited Bubba 150

by Lou Modestino
Late Pit Strategy Pays Off For John Beatty Jr With $9,455 Victory In Oval Speed Unlimited Bubba 150
As the laps clicked off Saturday in the 5th annual Oval Speed Unlimited 150 NASCAR Modified event at Riverhead Raceway, John Beatty wondered if he and his team’s strategy to pit late in the race would leave them the only car not to pit for a change tire. Those fears were quelled when a caution flag flew with 28-laps left allowing Beatty of Merrick to pit for his new right rear tire. That, with some well-placed late cautions put John Beatty in position to win his second race in three weeks at Riverhead Raceway, earning $9.455 including lap money.

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Roush Fenway Keselowski Racing Launches with Robust Rebranding Strategy

by Mike
Roush Fenway Keselowski Racing Launches with Robust Rebranding Strategy

CONCORD, N.C. (Nov. 16, 2021) – Roush Fenway Racing announced today a robust rebranding strategy that will see the organization change its official name to Roush Fenway Keselowski Racing (going by RFK Racing). The team unveiled a new branding campaign and all new marks at a media luncheon at Charlotte Motor Speedway on Tuesday. The branding includes a new organizational logo structure, as well as a rebranding of the team’s iconic No. 6 mark.

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