NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends

NASCAR’s Most Popular Teams: Key Demographics and Sponsorship Trends
In the high-speed world of NASCAR, where loyalty runs as deep as the engines are loud, sponsorship plays a pivotal role in defining the fan experience and driving brand visibility. YouGov Profiles data sheds light on how some of the sport’s biggest teams are connecting with fans across diverse demographic segments.

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NASCAR Chevy Teams To Race ‘Zombie’ Camaro In 2025

NASCAR Chevy Teams To Race ‘Zombie’ Camaro In 2025

As a roadgoing vehicle, the Chevy Camaro is officially dead. The final example of the muscle car rolled off the assembly line at GM Lansing Grand River plant in Michigan on December 14th, 2023, but there’s still some life left in the nameplate, at least as far as motorsports goes. NASCAR Chevy teams will continue to field “zombie” Camaro race cars, which, as it turns out, might not be called Camaros at all. (more…)

NASCAR Chevy Teams To Race ‘Zombie’ Camaro In 2025 Read More

Mercedes-AMG Motorsport Customer Racing Teams and Mercedes-AMG Sweep All Six 2024 IMSA GT Daytona (GTD) Championships After Season-Ending Motul Petit Le Mans at Michelin Raceway Road Atlanta

Mercedes-AMG Motorsport Customer Racing Teams and Mercedes-AMG Sweep All Six 2024 IMSA GT Daytona (GTD) Championships After Season-Ending Motul Petit Le Mans at Michelin Raceway Road Atlanta

BRASELTON, Georgia – Mercedes-AMG Motorsport Customer Racing teams and Mercedes-AMG completed a perfect six-for-six IMSA GT Daytona (GTD) class 2024 championship sweep Saturday in the season-ending Motul Petit Le Mans at Michelin Raceway Road Atlanta. Winward Racing’s steady run to eighth place as the highest finishing Mercedes-AMG GT3 of the three competing in Saturday’s 10-hour race put the final touch on a dominating season for the No. 57 Winward Racing Mercedes-AMG GT3 and Mercedes-AMG that led the team, driver and manufacturer standings all year after a season-long performance that was the best overall in the four-class IMSA WeatherTech SportsCar Championship series. (more…)

Mercedes-AMG Motorsport Customer Racing Teams and Mercedes-AMG Sweep All Six 2024 IMSA GT Daytona (GTD) Championships After Season-Ending Motul Petit Le Mans at Michelin Raceway Road Atlanta Read More

Mercedes-AMG Clinches 2024 IMSA GTD Manufacturer Championships in Indianapolis as Mercedes-AMG Motorsport Customer Racing Teams Target Year-End Team and Driver Honors at Petit Le Mans

Mercedes-AMG Clinches 2024 IMSA GTD Manufacturer Championships in Indianapolis as Mercedes-AMG Motorsport Customer Racing Teams Target Year-End Team and Driver Honors at Petit Le Mans

INDIANAPOLIS, Indiana – Winning Mercedes-AMG Motorsport Customer Racing teams Winward Racing and Korthoff Preston Motorsports clinched the 2024 IMSA WeatherTech SportsCar GT Daytona (GTD) Manufacturer Championship right at the start of the Battle on The Bricks and then spent the remainder of the wet and wild six-hour endurance race closing in on more year-end team and driver honors Sunday at Indianapolis Motor Speedway (IMS). The No. 32 Korthoff Preston Motorsports Mercedes-AMG GT3 finished third in GTD after co-drivers Mikael Grenier, Mike Skeen and Kenton Koch battled in the lead pack the entire race from the pole starting position. WeatherTech Championship GTD points leaders Winward Racing took the checkered flag just seconds after the No. 32 team for a fifth-place finish with team drivers Russell Ward, Philip Ellis, and Indy Dontje in the No. 57 Winward Racing Mercedes-AMG GT3.

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Mercedes-AMG Clinches 2024 IMSA GTD Manufacturer Championships in Indianapolis as Mercedes-AMG Motorsport Customer Racing Teams Target Year-End Team and Driver Honors at Petit Le Mans Read More

Mercedes-AMG Motorsport Customer Racing Teams Regulator Racing and CRP Racing Secure Three Mercedes-AMG GT3 Race Wins in SRO America Competition at Barber Motorsports Park to Bolster Season-Championship Chances

Mercedes-AMG Motorsport Customer Racing Teams Regulator Racing and CRP Racing Secure Three Mercedes-AMG GT3 Race Wins in SRO America Competition at Barber Motorsports Park to Bolster Season-Championship Chances

BIRMINGHAM, Alabama – Mercedes-AMG Motorsport Customer Racing Mercedes-AMG GT3 teams Regulator Racing and CRP Racing combined for victories in three of the four Fanatec GT World Challenge America and GT America races contested this weekend at Barber Motorsports Park. Jeff Burton and Philip Ellis co-drove the No. 91 Regulator Racing Mercedes-AMG GT3 to their second Fanatec GT World Challenge America Pro-Am class race win Sunday to tighten the championship race between the top three contenders heading into next month’s season-ending race weekend at Indianapolis Motor Speedway. In GT America, Jason Daskalos reclaimed the overall championship lead with a weekend sweep of both 40-minute sprint races in the No. 27 CRP Racing Mercedes-AMG GT3. (more…)

Mercedes-AMG Motorsport Customer Racing Teams Regulator Racing and CRP Racing Secure Three Mercedes-AMG GT3 Race Wins in SRO America Competition at Barber Motorsports Park to Bolster Season-Championship Chances Read More

NASCAR’s Charter Disagreement With Teams is at a Breaking Point as Playoffs Arrive

NASCAR’s Charter Disagreement With Teams is at a Breaking Point as Playoffs Arrive

CHARLOTTE, N.C. (AP) — After Tyler Reddick battled a stomach virus throughout the Southern 500 to eke out a 1-point win over Kyle Larson for NASCAR’s regular-season championship, he and the 23XI Racing ownership group went to collect the trophy.

Reddick stood next to the trophy, team co-owner Michael Jordan by his side. Co-owners Denny Hamlin and Curtis Polk were on the other side. Nowhere to be found? A NASCAR executive to present the hardware.

“You know, certainly, pretty disappointed to not see anyone from NASCAR present Tyler his trophy,” Hamlin said. (more…)

NASCAR’s Charter Disagreement With Teams is at a Breaking Point as Playoffs Arrive Read More

Mercedes-AMG and Mercedes-AMG Motorsport Customer Racing Teams Winward Racing and Korthoff Preston Motorsports Bring IMSA GTD Championship Leads to Virginia

Mercedes-AMG and Mercedes-AMG Motorsport Customer Racing Teams Winward Racing and Korthoff Preston Motorsports Bring IMSA GTD Championship Leads to Virginia

DANVILLE, Virginia – Championship-leading Mercedes-AMG Motorsport Customer Racing teams and Mercedes-AMG begin the year’s final three-race stretch run of IMSA WeatherTech SportsCar Championship races this weekend at VIRginia International Raceway with the annual Michelin GT Challenge at VIR, August 23 – 25. Sunday’s two-hour and 40-minute race is the final WeatherTech Championship sprint event of the season and the year’s only race spotlighting the series’ GT Daytona (GTD) and GTD Pro divisions in their own feature race. The Michelin GT Challenge at VIR is scheduled to start this Sunday at 12:10 p.m. EDT with live television coverage on the USA Network and NBC’s livestream platform Peacock beginning 10 minutes earlier at Noon EDT. International viewers can see the action live on www.IMSA.com/TVLive.

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Mercedes-AMG and Mercedes-AMG Motorsport Customer Racing Teams Winward Racing and Korthoff Preston Motorsports Bring IMSA GTD Championship Leads to Virginia Read More

Mercedes-AMG Motorsport Customer Racing Teams Regulator Racing, CRP Racing and Esses Racing Secure a Trio of Mercedes-AMG GT3 Podium Finishes in SRO America at Road America

Mercedes-AMG Motorsport Customer Racing Teams Regulator Racing, CRP Racing and Esses Racing Secure a Trio of Mercedes-AMG GT3 Podium Finishes in SRO America at Road America

ELKHART LAKE, Wisconsin – Mercedes-AMG Motorsport Customer Racing teams Regulator Racing, CRP Racing and Esses Racing combined for a trio of Mercedes-AMG GT3 podium finishes across a pair of SRO America racing series in a productive weekend of Fanatec GT World Challenge America and GT America competition at Road America.

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Mercedes-AMG Motorsport Customer Racing Teams Regulator Racing, CRP Racing and Esses Racing Secure a Trio of Mercedes-AMG GT3 Podium Finishes in SRO America at Road America Read More

Mercedes-AMG Motorsport Customer Racing Teams Winward Racing and Korthoff Preston Motorsports Combine for Pole, Race-Leading Laps and a Fourth-Place Finish in IMSA GTD Competition at Road America

Mercedes-AMG Motorsport Customer Racing Teams Winward Racing and Korthoff Preston Motorsports Combine for Pole, Race-Leading Laps and a Fourth-Place Finish in IMSA GTD Competition at Road America

ELKHART LAKE, Wisconsin – Mercedes-AMG Motorsport Customer Racing teams Winward Racing and Korthoff Preston Motorsports combined for a competitive IMSA WeatherTech SportsCar Championship performance that produced a GTD pole position, a race-leading run and a fourth-place finish at Road America this weekend.

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Mercedes-AMG Motorsport Customer Racing Teams Winward Racing and Korthoff Preston Motorsports Combine for Pole, Race-Leading Laps and a Fourth-Place Finish in IMSA GTD Competition at Road America Read More

Mercedes-AMG Motorsport Customer Racing Teams Bring Across-the-Board IMSA WeatherTech SportsCar Championship GT Daytona Points Leads to Road America

Mercedes-AMG Motorsport Customer Racing Teams Bring Across-the-Board IMSA WeatherTech SportsCar Championship GT Daytona Points Leads to Road America

ELKHART LAKE, Wisconsin – Mercedes-AMG Motorsport Customer Racing Mercedes-AMG GT3 teams Winward Racing and Korthoff Preston Motorsports bring across-the-board GT Daytona (GTD) class championship points leads and a podium-perfect 2024 race record to Round 7 of the IMSA WeatherTech SportsCar Championship GTD season this weekend on the four-mile Road America circuit.

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Mercedes-AMG Motorsport Customer Racing Teams Bring Across-the-Board IMSA WeatherTech SportsCar Championship GT Daytona Points Leads to Road America Read More

Alltroo Teams up with 23XI Racing and Bubba Wallace to Spotlight Charitable Organizations During All-Star Weekend

Alltroo Teams up with 23XI Racing and Bubba Wallace to Spotlight Charitable Organizations During All-Star Weekend

Huntersville, N.C. (May 8, 2024) – 23XI Racing announced today that Alltroo, an online fundraising platform, will serve as the primary partner with Bubba Wallace and the No. 23 Toyota Camry XSE team for the upcoming All-Star Race event at North Wilkesboro Speedway.

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Alltroo Teams up with 23XI Racing and Bubba Wallace to Spotlight Charitable Organizations During All-Star Weekend Read More

Fans, Teams Revved Up and Ready for Community Bank Opening Weekend at Thunder Road

Fans, Teams Revved Up and Ready for Community Bank Opening Weekend at Thunder Road

Barre, VT — The time has finally arrived for Thunder Road’s 65th Season Opener with the 26th annual Community Bank N.A. 150 this Sunday, May 5! Alongside the Stars and Cars of the American-Canadian Tour, the Lenny’s Shoe & Apparel Flying Tigers, rk Miles Street Stocks and Burnett Scrap Metals Road Warriors all get their 2024 seasons off and running in front of the big opening day crowd at the Nation’s Site of Excitement! (more…)

Fans, Teams Revved Up and Ready for Community Bank Opening Weekend at Thunder Road Read More

Teams Ready to Capitalize, Regroup at Oxford for the Pine Tree State 125

Teams Ready to Capitalize, Regroup at Oxford for the Pine Tree State 125

Barre, VT — After starting off the season at the largest speedway in New England, the American-Canadian Tour is ready to roll into the State of Maine for the Pine Tree State 125 at Oxford Plains Speedway on Sunday, April 28. After having to cancel this weekend’s opening events due to continued water build-up in the parking areas along Route 26, next weekend’s doubleheader with the Oxford Championship Series on Saturday will serve as the 75th season opener for Oxford Plains Speedway. (more…)

Teams Ready to Capitalize, Regroup at Oxford for the Pine Tree State 125 Read More

Monster Energy Unveils Supercross Teams for 2024 Season

Monster Energy Unveils Supercross Teams for 2024 Season

CORONA, Calif., Dec. 28, 2023 /PRNewswire/ — Welcome to the 2024 Monster Energy Supercross Championship! Monster Energy has today unveiled its full roster of riders for the upcoming 2024 season. This year, Monster will fuel 20 of the world’s best two-wheeled racers, across four factory teams, in both 450 and 250 class, as they battle through 17 rounds across the United States — starting with Anaheim 1 on January 6th! (more…)

Monster Energy Unveils Supercross Teams for 2024 Season Read More

Title Teams, Top Stars Awarded at White Mountain Banquet of Champions

Title Teams, Top Stars Awarded at White Mountain Banquet of Champions

N. Woodstock, NH — All the top stars of White Mountain Motorsports Park gathered at the Littleton Elks Club on Saturday to celebrate the 2023 season during the annual Banquet of Champions. The capacity crowd enjoyed the meal provided by Dan and the gang at Jockey Hollow Catering before partaking in awards and dancing the night away with DJ Michael Douglas. (more…)

Title Teams, Top Stars Awarded at White Mountain Banquet of Champions Read More

RFK Racing Announces #Stage60, BuildSubmarines.com to Partner for Team’s Third Daytona 500 Entry

RFK Racing Announces #Stage60, BuildSubmarines.com to Partner for Team’s Third Daytona 500 Entry

CONCORD, N.C. (Nov. 29, 2023) – RFK Racing has announced that it will field a third entry in the 2024 Daytona 500 with David Ragan as the driver of the No. 60 BuildSubmarines.com Ford, all part of the #Stage60 program, which brings back the iconic No. 60 to NASCAR with its RFK debut in the NASCAR Cup Series.

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RFK Racing Announces #Stage60, BuildSubmarines.com to Partner for Team’s Third Daytona 500 Entry Read More

Shaw, Woodard and Top ACT Teams Celebrate 2023 at Barre Banquet

Shaw, Woodard and Top ACT Teams Celebrate 2023 at Barre Banquet

Barre, VT — Over 300 people were on hand Saturday evening to celebrate the 2023 American-Canadian Tour season and that of home-track Thunder Road International Speedbowl in Barre, Vermont. The packed-house gathered to wrap up the 2023 season in style. Just before award presentations began, a series of prizes were raffled off to the top supporting competitors on the American-Canadian Tour courtesy of a series of contingency partners.

Jonathan Bouvrette was pulled for the AR Bodies ‘A’ Package prize while Andrew Molleur’s name was pulled for a set of four Bassett racing wheels. A Five Star Bodies NextGen Body package was awarded to Cam Huntress, Gabe Brown earned a complete set of four QA1 Shocks and Jimmy Renfrew was gifted a 54-gallon drum of 110 Sunoco Racing Fuel.

D.J. Shaw and car owner Arny Hill collected their hardware, the $10,000 championship bonus, the $2,000 Brookside Equipment Triple Crown championship bonus and a series of contingency prizes that included three drums of Sunoco 110 Race Fuel and certificates from Kirkey Racing Fabrication, KRC Power Steering, Bassett Racing Wheels and Allstar Performance. Shaw thanked his many supporters from crew chief Andrew Cimonetti and car owner Hill to his sponsors A.H. Fence Company and Bar Harbor Bank & Trust and his family for all their combined efforts in bringing home his second-consecutive American-Canadian Tour championship.

ACT Championship runner-up Gabe Brown and car owner Gene Brown collected their plaques, point fund and contingency certificates from Bassett and Kirkey while third-place finisher Jimmy Renfrew Jr. and car owner Jim Renfrew added a $1,250 prize for his Brookside Triple Crown run and prizes from Edelbrock Corporation, Tilton Racing, Kirkey and Bassett for his third-overall finish.

Fourth-place finisher Derek Gluchacki was also on hand to collect his 2023 trophies, check and a $750 bonus for his third-in-points run in the Brookside Equipment Southern New England Triple Crown Series. Rookie of the Year Tanner Woodard and car owner Jason Woodard took home $1,000 as the top rookie along with the fifth-in-points accolades and certificates from Allstar and DRP Performance.

Fellow top-10 overall finishers Erick Sands, Andrew Molleur and Bryan Wall Jr., along with car owners Jay Sands, Jason Glaude and John Wall Sr., were also on hand to celebrate their respective 2023 seasons.

While unable to attend, Rochester, New Hampshire’s Cam Huntress earned the ACT Most Improved Driver Award in his sophomore season with Blainville, Quebec’s Jonathan Bouvrette gifted the Tour’s Sportsmanship Award to join fellow honorable Canadian award winners Claude Leclerc, Tom Kenyon and Dave Whitlock.

Leader of ACT Race Day Operations, race director, graphic designer and lifelong member of the racing community, Scott Tapley was chosen as the 2023 recipient of the Tom Curley Award in memory of the founder of the American-Canadian Tour. The prestigious Don MacTavish Award was given to a similarly lifelong driver, car owner and sponsor John Wall Sr. for his dedication to Northeast stock car racing.

The 2024 schedule and rule book are set to be released by the Barre, Vermont offices in the coming weeks before Thanksgiving. For more information, contact the Thunder Road offices at (802) 244-6963, media@thunderroadvt.com, or visit www.thunderroadvt.com. You can also follow us on Facebook, Twitter, and Instagram at @ThunderRoadVT.

Shaw, Woodard and Top ACT Teams Celebrate 2023 at Barre Banquet Read More

Grandview And Big Diamond Speedways Make Joint Announcement To Ban Left Side Pan Hard Bar Suspension For Modified & Sportsman Teams Beginning With 2025 Race Season

Grandview And Big Diamond Speedways Make Joint Announcement To Ban Left Side Pan Hard Bar Suspension For Modified & Sportsman Teams Beginning With 2025 Race Season

BECHTELSVILLE, PA. – The management of Big Diamond and Grandview Speedways have together reached a decision on the topic of the left side pan hard bar suspension for 358 Modified and 602 Sportsman race teams that compete weekly at both raceways. (more…)

Grandview And Big Diamond Speedways Make Joint Announcement To Ban Left Side Pan Hard Bar Suspension For Modified & Sportsman Teams Beginning With 2025 Race Season Read More