upper

Upper Deck Celebrates Summer Of “Superman” With Exclusive Collaboration Bringing Together The Worlds Of Sports And Entertainment

by Mike
Upper Deck Celebrates Summer Of “Superman” With Exclusive Collaboration Bringing Together The Worlds Of Sports And Entertainment
  • Leading collectibles company enters into new licensing agreement to create 23XI Racing trading cards, introduces set debuting race car themed to DC Super Hero Superman
Carlsbad, CA (June 17, 2025) – Upper Deck, a worldwide sports and entertainment trading card manufacturer, in collaboration with Warner Bros. Discovery Global Consumer Products, today announced an exclusive trading card set that combines DC Studios’ first feature film, “Superman,” and NASCAR’s 23Xl Racing team. Through collaboration with NASCAR, this unique collecting experience marks the first trading card set with Upper Deck to produce 23XI Racing collectibles.

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23XI and Upper Deck Expand Relationship with Multi-Year Deal

by Mike
23XI and Upper Deck Expand Relationship with Multi-Year Deal
Huntersville, N.C. (Feb. 27, 2025) – 23XI Racing announced today a multi-year expansion of its relationship with Upper Deck, the worldwide leader in sports and entertainment collectibles. Last year, the collaboration debuted with Upper Deck featured on the No. 45 Toyota Camry at Darlington Raceway, as Tyler Reddick raced his way to the regular season championship. The expanded collaboration will continue to see Upper Deck highlighted on-track with 23XI’s drivers and feature Upper Deck Authenticated memorabilia and race-used collectibles.

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Upper Deck Announces Agreement With 23XI Racing

by Mike
Upper Deck Announces Agreement With 23XI Racing

Global sports collectibles company announces first-ever NASCAR memorabilia collection with stars Tyler Reddick and Bubba Wallace of 23XI Racing.   

CARLSBAD, CA (August 26, 2024) – Upper Deck, the worldwide leader in sports and entertainment collectibles, today announced the launch of its new agreement with NASCAR Cup Series team 23XI Racing. The collection will feature authenticated memorabilia and trading cards of NASCAR stars Tyler Reddick and Bubba Wallace.

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Upper Iowa Speedway drivers turn in a “flawless” performance at the USRA Stock Car Nationals

by Mike
Upper Iowa Speedway drivers turn in a “flawless” performance at the USRA Stock Car Nationals

The USRA Stock Car Nationals at the Lucas Oil Speedway in Missouri brought in 320 drivers from all over the central United States this past weekend. When the racing had ended, many of the winners were racers familiar to the fans at the Upper Iowa Speedway. (more…)

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