DAYTONA BEACH, Fla. (Dec. 2, 2024) – NASCAR announced today that Craig Stimmel has been hired to lead all sales efforts for the sanctioning body as Senior Vice President and Chief Commercial Officer. In this role, Stimmel will oversee all sales aspects for NASCAR, including premier partner and official partner categories, race entitlements, track partnerships and media sales across owned channels such as Motor Racing Network (MRN) and NASCAR Digital Media. He will also work closely with NASCAR’s media partners, teams, and non-NASCAR tracks to cultivate commercial opportunities across the entire NASCAR ecosystem.